Command and Conquer • Measurable Genius

A 3-day LIVE Workshop for Business Owners and Entrepreneurs

March 6-8, 2020 in Calgary, Alberta

Command & Conquer is designed to equip business owners with the tactics they need to build and execute strategic plans that will help them find their story, acquire new leads, and scale their businesses.

Behavior

Learn how to recognize what is truly important and meaningful to you and how to use that to scale your business.

Leadership

Learn how to overcome emotional barriers you never realized you had and how to show up powerfully to both your clients and your team.

Vision

Convert your long-term foresight into concrete, actionable goals that you can recruit your entire company to help you achieve.

Planning

Apply a proven strategic planning framework that will enable consistent, sustainable quarterly growth and help your company become a scaling growth firm in your industry.

Marketing

Learn social media marketing strategies that will give you a reliable source of new leads.

Event Details

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Experience 3 days of fast-paced, fully interactive workshop learning

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Develop a high-quality business plan for the upcoming quarter, year, and 3-5 year periods

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Ask questions and receive support from Alexander Ford and the Measurable Genius team

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Network with other business owners and entrepreneurs dedicated to becoming scaling growth firms in their industries

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Receive a printed course workbook which includes bonus material and exercises

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Enjoy Fully catered breakfast, lunch, and dinner plus All day Coffee and Tea

BONUS: Command & Conquer Kickstart Program

This program prepares you for the live workshop by guiding you through a series of exercises, assessments, and team member surveys so that you are equipped with the data and information you need to properly plan for the upcoming quarter.

Testimonials

Frequently Asked Questions

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I can't make this one. How do I register for a future Command & Conquer workshop?

Command & Conquer is taking place in Calgary, Alberta on the following dates:

March 6-8, 2020
June 5-7, 2020
September 4-6, 2020
December 4-6, 2020

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Who should attend command & Conquer?

Command & Conquer is designed for business owners and entrepreneurs who want to build scaling growth firms in their industries. Register yourself and anyone you would consider your business partner, key executive team members, and/or spouse.

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I'm vegan, vegetarian, paleo, have special dietary requirements, or have an allergy. Do I need to bring my own food?

During the Command & Conquer Kickstart program, you will be asked to provide us with these details so that we can make arrangements to have your meals catered accordingly.

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What if I can't attend all three days?

We prefer that you plan to attend all three days of the workshop. Friday and Saturday are mandatory and they include the curriculum and exercises necessary for you to achieve the minimum desired result from the workshop.

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Can I attend Command & Conquer Virtually by Purchasing a Live Stream Ticket or Event Recording?

Command & Conquer is a live workshop which may only be experienced in-person. We have no plans to produce or publish recordings of any Command & Conquer event.

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Can I upgrade my tickets to VIP?

No. All Command & Conquer participants receive the same benefits from attending and experiencing the event. Seating is self-selected on a first-come-first-served basis.

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Will there be sponsors or 'pay-to-play' speakers at Command & Conquer?

No. Command & Conquer is not a marketing or sales event. Alexander is the only presenter who will deliver content for the duration of the three-day workshop.

Purchase Your Tickets for Command & Conquer

Purchase one ticket for the business owner and as many tickets for additional executive team members as you require.

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What’s your plan?

Find Your Story, Acquire New Leads, and Scale Your Business

“I Should Be Working ON My Business”

Learning to grow and build your business is an entirely different skill-set than what your business actually does for the marketplace.

Perhaps you’ve heard Malcom Gladwell’s (contested) idea that it takes 10,000 hours to truly become a master in a given skill or subject.

You’ve probably also heard that it’s wiser to work on your business than to work in your business.

But how are you supposed to become a master at working on your business while also becoming a master of what your business does?

The fact of the matter is, you can’t. The market moves so quickly, it’s impossible.

“So Who Do I Hire?”

Every business owner understands the need to outsource certain responsibilities to outside consultants as your company grows. It’s simply not possible to hire a specialized individual for every different discipline and responsibility needed to compete effectively.

But there’s a catch. Due to the overwhelming growth in technology and innovation, dozens of specialties have emerged to address highly specific needs, niches, and business requirements.

“You should hire me to do what I do first. The other guys don’t know what they’re talking about.” – Every Specialized Consultant Ever

This issue is compounded by the fact that our education-obsessed society has produced a culture that knows more and more about less and less and these super-specialized consultants lack the 360-degree approach which is absolutely necessary to provide sound advice congruent with your business objectives and strategic plans.

Even worse, how do you build a strategic plan without taking into account these dozens of disciplines and the opportunities and restrictions they will ultimately have on the path you take as you navigate your business development process?

We hear time and time again from our clients that “everyone’s advice sounds great, but I have no idea where to start.”

Let's Go in a Different Direction

Measurable Genius is the equivalent to a modern-day small business renaissance man.

While the rest of the world continues to over-specialize, we’re going old-school and putting the pieces back together.

We deliver a single point-of-contact who can translate your business objectives into a single execution plan that solves your greatest challenges and maximizes your return-on-investment for every single dollar.