A 3-day Live Workshop for Business Owners and Entrepreneurs

The most effective way to plan the next 25 years of your business and your life in a single weekend…

Small business owners and entrepreneurs walk out of Command & Conquer able to enroll their entire team into helping them scale their businesses with a clear, articulate plan developed from a place of inspired vision.

Our Next Event

March 6-8, 2020 in Calgary, Canada

Join us in Calgary for three days and walk away with the most comprehensive and actionable business plan you’ve ever produced…

…taking advantage of the framework trusted by over 70,000 companies on six continents.

[Alexander] has a true passion to help entrepreneurs grow and scale their business. And that’s not common.

Most people are driven by the dollar of wanting to increase their business, but Alexander has a real heart to grow MY business.

Tom Birchall
Mavericks Business Academy

In the past three months I’ve had more progress in my life than in the past five years. Alexander was able to help me just go back to who I am as a person and figure out the pieces of me that makes me, me!

I feel really recharged as an entrepreneur. I have a clear direction and practical steps that inspire me and make me really inspired by what my future can be.

Matt Ramage
MJ&Co. Wedding Photographers

If you’re looking for a tried and TRUE way to:

Escape the Plateau of Stagnant Progress, Create Sustainable Growth Quarter Over Quarter, and Do It All With a Plan You’re Inspired to Fulfill

(basically: life a live of inspired meaning that also generates consistent revenue in your business)

Without…

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Doing it All Yourself

Command & Conquer will not only give you a fully-fleshed out, actionable business plan, but demonstrate how you can then take that plan to your team or your VA’s and have them help you in building the systems critical to scaling your business.
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Making it Abstract

Command & Conquer is a “work” shop. That means you’re not just going to get preached at for three days – you’re going to have the chance to actually build your plan in the room with feedback and guidance from Alexander Ford and the other entrepreneurs who are present.
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Being Derailed by Fantasies

Planning is easy once you can see where you want to go. That’s something that most business planning workshops don’t seem to get – and it’s why, when you attend Command & Conquer, we take the time to make sure you can access your inspired vision without being ruled by fantasies or nightmares.
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Adding an Item to Gather Dust on Your Shelf

What you’ll create at Command & Conquer won’t be something you look at once and put away. You’ll be inspired to put your plan up on the wall right in front of you so that you can look at it each and every day to answer the most pressing and important question in any business owner’s life – what is the highest-priority action I can be taking right now to move my business forward?
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Separating You From Your Business

You started your business because you are on a mission to do something in the world. At Command & Conquer, you’ll be planning that business, but also your life – and integrating the two so that your business serves both your mission and your lifestyle.

Planning is a discipline. The more you do it, the better you get at it. At Command & Conquer, you’ll get a head start that no other seminar in the industry can give you by aligning who you truly are and what you truly want to accomplish with the granular business plan that clearly outlines how you can get there.

…This is Your Invitation to Plan Your Business the Easy Way

(and still walk away with the one page that will get everyone in your organization on the same page with clearly defined goals and tangible action-steps)

Seriously – people who attend Command & Conquer say things like:

“This was completely different than I expected and I LOVED IT”

“I am so excited to back to work and start implanting this plan!”

“I am going to staple this to my wall so I can look at it every day…”

There is no other workshop on the planet that combines the three strategies necessary for effective planning (keep reading to see what they are!) But when you put them together, planning isn’t work – it’s a simple channeling of your inspired vision.

Imagine Starting Your Next Quarter Like This

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You use your previously-defined 25-year, 5-year, and 1-year goals to pick and choose what you want to accomplish this quarter – without feeling like you’re making anything up or working on the “wrong” thing.
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You perform a simple exercise that not only enhances your planning for the quarter, but clears the emotional volatility and resentment that is the biggest risk in growing your business.
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You schedule a simple, two-hour meeting with your team and can walk them through each part of your business strategy, enhancing their ability to see where the organization is going and making them more excited and eager to help you get there.
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You build a cohesive marketing machine that your target market really resonates with – since you have a firm strategic base on which to construct it.
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You wake up every day inspired to go to work because your strategy and your growth have been built on who you really are – not who you think you should be.
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You get back on track from an emergency or crisis in seconds because you have a sheet right in front of you that explains clearly what the most important priorities to accomplish this quarter are.
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You have laser-focused vision into what you want to accomplish – which means you can say ‘yes’ to the right things and ‘no’ to the wrong things without second-guessing or doubting your decision.
I have had the honour once again to be at Command & Conquer with Alexander Ford and his team at Measurable Genius. It’s easier this time. I’m flowing through the exercises in the planning and finding an easier way to go deeper into my own journey of how I’m contributing to the world.

MaryFrances Barbisan
Relationship Coach

Alexander teaches such a beautiful message along with his team… with (the other attendees) sharing their stories and learning from each other… you can’t put a price tag on that actually because that experience and the vibration is here. It’s just something special.

Gord Dattilio
Source to Soul Massage Therapy

No one talks about the “trap” of succeeding as a small business owner…

My name Is Alexander Ford, and I help entrepreneurs and small business owners become scaling growth firms in their industry.

Entrepreneurs are the hardest-working people in the world. And when they put the nose to the grindstone, they produce amazing results.

I know that, because I’ve been there.

But there comes a point in every business owner’s life where, after they’ve proven their offer is valuable and the market wants it, that their growth slows down.

You can no longer do everything by yourself. You want to bring your message to more people, but you need to build systems you have no experience with. You have to hire people and become a manager when the only person you’re used to managing is yourself.

This is the limit of hard work. You’re already working 12-16 hour days, and it’s impossible to fit any more in. And yet, if you want to continue to grow, not only do you need to have sophisticated sales and marketing strategies to acquire new customers, but you need to make sure the ones you already have are happy.

I know that too, because I’ve been there.

That’s when I got really serious about the discipline of planning – because I knew trying to scale my business without adhering to a clearly-defined, well-articulated plan was suicide.

I knew that if I wanted to guide my business into the future and have it work for me instead of me working for it, I needed to set goal-posts.

But that’s where your typical business-planning workshops fail. Sure, you’ll leave with a plan… but it will be one you don’t believe in, that never gets looked at again, and that WILL NOT PRODUCE RESULTS.

So when I wanted to plan my business, I decided to incorporate all of the three strategies necessary to produce a business plan that’s based on meaning and not desperation.

Here’s the truth:

Trying to Separate Your “Life” from Your Business will Ruin Your Planning of Both

Entrepreneurs and Business Owners Just Like You are Making Meaningful and Actionable Plans That They Are Using to Guide the Next Three Decades of Their Lives

Join us at Command & Conquer

Business Owners

$1,997

Additional Executive Team Members

$497

I’ve figured out how to actually work my plan, what my plan actually is, and how to take all the ideas I’ve had in my head and make it something.

Jennifer Hadley Strategy and Event Consultant

This is absolutely worth it. It was a tremendous experience. I’m walking out of here with the work I wanted to get done… done.

James Muir Best Practice International

I’ve seen a lot of people deliver planning… there’s very few, if any, that I’ve ever seen do as well as Alexander does because he has the structure as well as the specifics – the tangible things.

Geordie Keith
Business Breakthrough Coaching

If you are an entrepreneur, you know as well as I do that if you’ve got stuff in your head you’re not going to go anywhere. It is so important to be able to incorporate [business and mindset issues], clear both, [and] understand how to do that in order to move forward in your business.

Denise Lund-Romano
Sales Coach

The Three Key Strategies You Must Follow for Effective Planning I Learned the Hard Way

Here’s a shocking truth: there is no such thing as a “personal” life and a “business” life.

You are one person living one life.

But try to figure that out from all the business planning workshops out there. They assume you walk into that place totally equipped to just spew the contents of your brain out onto some kind of planning framework (that they probably stole, changed the name of, and added a ‘TM’).

Will they give you a plan? Yes.

Will it be a plan that you use every day to move your business forward? No.

Because after you get home from that event and your hormones all go back to normal, suddenly that plan will seem a lot less meaningful. When you come down from that post-event “high”, you’re going to realize that you’ve built a plan based on hype – not on substance.

Why does that happen?

Because those planning workshops are trying to separate the inseparable. They’re trying to grow the business without growing the business owner.

That means the plan won’t work.

That means you won’t like the plan after a week.

That means you’ll end up right where you started.

That means your business will keep treading water.

I started Command & Conquer not as a way to make money selling snake oil, but to give the clients I already worked with the space and the tools necessary to produce meaningful and effective plans.

That means I wasn’t focused on fluffy content to draw you in and take your money – I was focused on getting the best possible results for the people who were already paying me money.

To serve them, and to serve you, I developed the three distinct components that make Command & Conquer worthy of its name – the three strategies that are the cornerstone of building a meaningful quarterly plan that means something for both you and your business.

Ready to find out what they are? 

To Develop a Masterful Plan, You Need…

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A Masterful Mindset

99% of entrepreneurs produce plans that don’t matter to their business because those plans don’t matter to them. They’re running their business and their life based on what they THINK they should be doing – rather than looking at the evidence of their own life and planning according to what actually matters.

Not only that, but they make their plans with the bias of the human brain in mind – which prioritizes what is recent and relevant. Too often than not, that means producing a 90-day, 365-day, or 1,825-day plan based entirely on what happened LAST WEEK.

That’s why Command & Conquer dedicates an entire day to getting you crystal-clear on what is actually important to you, and shatters the fantasies of what you THINK is important to you. You’ll have clear insight into exactly what you want to build for both your life and your business that’s based on your inspired vision.

Command & Conquer also broadens your time and space horizons by dissolving the emotional volatility and resentments that are keeping you stuck in day-to-day, week-to-week, or month-to-month thinking. By using these tools, you’ll be able to see much more clearly into your future – and then give you the tools to make that future into a reality.

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A Masterful Framework

Once you’re clear on what you want to accomplish, you will articulate those goals and build the ladder that will let you reach them.

An effective planning framework will take the results you want to create in your life and break them down into actionable segments. And just like the rungs of the ladder, they follow one after the other.

First, you break down what is uniquely inspiring to you into a 25-year grand vision.

Second, you define what you need to do in the next five years to move towards that goal.

Third, you identify a few key initiatives you must take action on this year to accomplish those five-year thrusts.  

Fourth, you define (in detail) what needs to happen over the next quarter to start completing those annual initiatives.

This is the biggest secret on this whole page. And it’s just the tip of the iceberg.

Businesses using the planning model utilized at Command & Conquer have doubled their cashflow, reduced their management time by 80%, and have 10X’d the value of their business.

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A Masterful Community

You are the company you keep. And when you surround yourself with like-minded business owners who are dedicated to mastering their lives and their businesses, magic can (and will) happen.

As hard-working entrepreneurs, sometimes we sacrifice our relationships and our access to a genius community because, well, we’re working!

But when you take the time away from the business to connect with other entrepreneurs solving the same sorts of challenges you’re solving, when you put yourself into a new environment that allows your vision to flourish without getting bogged down in the day-to-day, and when you take the time to teach ON TOP of learn, you’ll see new possibilities that you’ve never seen before.

What was a blind-spot will become illuminated.

March 6-8, 2020 in Calgary, Canada

Alexander Ford is one of the tremendous thought leaders of today.

I would recommend this event to really anybody who is trying to get better in their business or focus on what’s important in their business.

Ari Taub Hard Knocks Fighting

In the past three months, I’ve achieved more than in the last five years. I have a clear direction and practical steps that inspire me.

Matt Ramage MJ&Co. Wedding Photography

It was a phenomenal experience. I thought this was absolutely worth it and I have texted my wife at least a dozen times over the past three days: ‘you should be here, you should be here, you should be here.’

James Muir
Best Practice International

What I appreciate about Alexander and the Measurable Genius team is that Alexander is very direct. The feedback that he shares, he shares it like it is and how it is… I like that and I appreciate it when the message is not sandwiched, so I understand it and can apply it right away.

Mostafa Hosseini
Persyo Inc.

If you’re ready to produce a quarterly plan that means something to you and moves your business forward, let me ask you this: if all this event did was…

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Give you the ability to know what was truly important to you and what you’re inspired to build your life and business around

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Give you a list of high-priority items you can make progress on each day over the course of the next quarter to grow your business

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Tell you how to take that plan and turn it into effective marketing that you can use to engage with the market so that your prospects will be knocking down your door to work with you

How much would that be worth?

Here’s Just a Tiny Piece of What You’ll Walk Away With After Attending Command & Conquer

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A fully-fleshed out quarterly plan, with clear objectives and clearly actionable tasks that you can take back to your team or schedule yourself to do.
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A comprehensive list of what you want to be, do, and have in all seven areas of your life, so that you can create goals for yourself and your business that accurately reflect what you want to accomplish in life.
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A hierarchy of values that represent what you truly find inspiring, so you can dive headlong into what you find meaningful and delegate away anything that isn’t.
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A method that can be used anytime, anywhere to clear emotional volatility and baggage, ensuring your mindset is always in balance and mitigating the biggest risk to your business (your emotions).
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A one-page strategic plan that clearly shows how your grand 25-year vision breaks out into 3- to 5-year thrusts, annual initiatives, and quarterly rocks.
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A worksheet that says in plain terms who you serve and where they live – so you can start narrowing your marketing into the people and places that really need your services.
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A list of words you “own” in the market – so you can use them consistently in your marketing and other communications to establish your brand and create familiarity in the marketplace.
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A collection of brand promises that will let you stand out from your competition – even if they’re doing the exact same thing that you’re doing!
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The framework for a meeting rhythm that gives you confidence and clarity that the work you assign your team (and yourself!) is actually getting done, and builds the culture of your business in the minds of your team members and customers.
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A system for thinking about your marketing that actually makes sense, and ties together everything you can possibly do out in the world into one of five areas – so you can focus on what will give your business the greatest leverage.
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Your biggest marketing challenge solved not just by Alexander’s feedback and guidance but coaching from the other business owners and entrepreneurs in the room.
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The time and space to accomplish all the exercises above IN THE ROOM – when we say you’re going to leave with a plan, we mean it.

I came to Command & Conquer and have accomplished more in three days than in six months’ worth of coaching, in terms of really creating an understanding about why I do what I do and what I need to do to really move myself forward in a way that is authentic and heart-centred for me.

Stacy Robertson Relationship Coach

I’ve learned so much about myself that I just didn’t expect… in turn… when we were writing our goals down, they just poured out of my heart. I just kept writing and writing because everything finally made sense to me.

Crystal Ramage MJ&Co. Wedding Photography

Entrepreneurs and Business Owners Just Like You are Making Meaningful and Actionable Plans That They Are Using to Guide the Next Three Decades of Their Lives

Join Us at Command & Conquer

Business Owners

$1,997

Additional Executive Team Members

$497

Meet Alexander Ford

Alexander is the President and CEO of Measurable Genius, a million-dollar managed services company that provides services in the areas of IT, business strategy, video production, online marketing, and everything in-between.

Because of his depth of experience in multiple disciplines and areas of business specialization, he is able to prioritize and triage those solutions in a way no specialized consultant ever could. This unique approach enables Alexander to work with business owners of all sizes and complexities, to transform all varieties of challenges in their business into opportunities to fulfill their mission.

Measurable Genius’ clients include coaches in almost every area and discipline, real estate developers, home transformation companies, wedding and lifestyle photographers, automotive detailers, service providers, and healers from all over the world.

These clients trust Alexander for his unique ability to solve problems and remove the constraints facing their business that prevent them from growing.

They have…

  • Built and optimized funnels that produce millions of dollars in annual revenue
  • Developed group coaching programs that went from 0-100s of people in less than a year
  • Gained industry recognition as well as award nominations for their innovations
  • Become widely known on social media as authorities in their niche

…and that’s just the tip of the iceberg.

A proven planning process will help you no matter what industry you’re in or what size of business you’d like to have.

As long as your goals can be broken down into actionable tasks, they can come true.

If You’re a Small Business Owner and You Want to Scale Your Business…

you owe it to yourself and your clients to master the process of planning, set and achieve goals that let you grow sustainably, and make a bigger impact on the world.

You deserve to know exactly how to:

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create and execute on a well-articulated quarterly plan
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balance your mindset so the future you want to create becomes abundantly clear
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break that future down into smaller pieces you can start working on immediately

…because a plan is the only thing that will let you reach the next level of your business.

Maybe you’ve already developed strategic plans and you want to master the art of it.

Maybe you love the idea of planning, but you’ve never been able to take the time away from your business to accomplish it.

Maybe you’ve made a few plans that haven’t shown results – and you’re wondering how to create one that moves the needle.

No matter who you are or what you want to accomplish, planning will help you get there. When you go through the proven process behind Command & Conquer, you’ll start to see new possibilities for your life and your business that you never thought possible before.

Register for Command & Conquer

Details Price Qty
Business Owner $1,997.00 (CAD)*  
Additional Team Member $497.00 (CAD)*  

* price does not include taxes


I realized that I have created a business – it’s been great but it was a very reactive business based on just gut-level fears and polarity and charges. Now… I know what my personal values are. I know what the values are that run and guide my business.

Dr. Maggie Yu
Transform Autoimmune Disease Naturally

I was thinking this was going to be hardcore business planning… which we have, but the heart-centred piece, really understanding myself as a business owner… what am I bringing to the table? How am I showing up as a business owner? [That has] been so important to me.

Lisa Gareau
Candy Event Consulting

Frequently Asked Questions

I can't make this one. How do I register for a future Command & Conquer workshop?

Command & Conquer is taking place in Calgary, Alberta on the following dates:

  • March 6-8, 2020
  • June 5-7, 2020
  • September 4-6, 2020
  • December 4-6, 2020

To be notified when registration opens for future Command & Conquer workshops, send us an email to support@measurablegenius.com and ask to be placed on our email list.

What if I can't attend all three days?

We prefer that you plan to attend all three days of the workshop. Friday and Saturday are mandatory and they include the curriculum and exercises necessary for you to achieve the minimum desired result from the workshop. 

Can I attend Command & Conquer virtually by purchasing a live stream ticket or event recording?

Command & Conquer is a live workshop which may only be experienced in-person. We have no plans to produce or publish recordings of any Command & Conquer event. 

Who should attend Command & Conquer?

Command & Conquer is designed for business owners and entrepreneurs who want to build scaling growth firms in their industries. Register yourself and anyone you would consider your business planning team.

I'm vegan, vegetarian, paleo, have special dietary requirements, or have an allergy. Do I need to bring my own food?

During the Command & Conquer Kickstart program, you will be asked to provide us with these details so that we can make arrangements to have your meals catered accordingly. 

Can I upgrade my tickets to VIP?

No. All Command & Conquer participants receive the same benefits from attending and experiencing the event. Seating is self-selected on a first-come-first-served basis. 

Will there be sponsors or 'pay-to-play' speakers at Command & Conquer?

No. Command & Conquer is not a marketing or sales event. Alexander is the only presenter who will deliver content for the duration of the three-day workshop. 

March 6-8, 2020 in Calgary, Canada

Find Your Story, Acquire New Leads, and Scale Your Business

Copyright 2020 Measurable Genius Inc. All rights reserved.