A 3-day Virtual Workshop for Business Owners and Entrepreneurs
The most effective way to plan the next 25 years of your business and your life in a single weekend…
Attend Command & Conquer
Join us for three days and walk away with the most comprehensive and actionable business plan you’ve ever produced…
…taking advantage of the framework trusted by over 70,000 companies on six continents.
March 5-7, 2021
Most people are driven by the dollar of wanting to increase their business, but Alexander has a real heart to grow MY business.
Mavericks Business Academy
In the past three months I’ve had more progress in my life than in the past five years. Alexander was able to help me just go back to who I am as a person and figure out the pieces of me that makes me, me!
I feel really recharged as an entrepreneur. I have a clear direction and practical steps that inspire me and make me really inspired by what my future can be.
MJ&Co. Wedding Photographers
Imagine Starting Your Next Quarter Like This
Source to Soul Massage Therapy
No one talks about the “trap” of succeeding as a small business owner…
My name Is Alexander Ford, and I help entrepreneurs and small business owners become scaling growth firms in their industry.
Entrepreneurs are the hardest-working people in the world. And when they put the nose to the grindstone, they produce amazing results.
I know that, because I’ve been there.
But there comes a point in every business owner’s life where, after they’ve proven their offer is valuable and the market wants it, that their growth slows down.
You can no longer do everything by yourself. You want to bring your message to more people, but you need to build systems you have no experience with. You have to hire people and become a manager when the only person you’re used to managing is yourself.
This is the limit of hard work. You’re already working 12-16 hour days, and it’s impossible to fit any more in. And yet, if you want to continue to grow, not only do you need to have sophisticated sales and marketing strategies to acquire new customers, but you need to make sure the ones you already have are happy.
I know that too, because I’ve been there.
That’s when I got really serious about the discipline of planning – because I knew trying to scale my business without adhering to a clearly-defined, well-articulated plan was suicide.
I knew that if I wanted to guide my business into the future and have it work for me instead of me working for it, I needed to set goal-posts.
But that’s where your typical business-planning workshops fail. Sure, you’ll leave with a plan… but it will be one you don’t believe in, that never gets looked at again, and that WILL NOT PRODUCE RESULTS.
So when I wanted to plan my business, I decided to incorporate all of the three strategies necessary to produce a business plan that’s based on meaning and not desperation.
Here’s the truth:
Trying to Separate Your “Life” from Your Business will Ruin Your Planning of Both
Join us at Command & Conquer
Business Owner and Executive Team
March 5-7, 2021
Matt Ramage MJ&Co. Wedding Photography
I’ve gone from thinking about the actions of it to thinking about the vision & long term affects of how I want the business to make me feel….
Crystal Brown Professional Virtual Entrepreneur Support Services
Business Breakthrough Coaching
To Develop a Masterful Plan, You Need…
A Masterful Mindset
99% of entrepreneurs produce plans that don’t matter to their business because those plans don’t matter to them. They’re running their business and their life based on what they THINK they should be doing – rather than looking at the evidence of their own life and planning according to what actually matters.
Not only that, but they make their plans with the bias of the human brain in mind – which prioritizes what is recent and relevant. Too often than not, that means producing a 90-day, 365-day, or 1,825-day plan based entirely on what happened LAST WEEK.
That’s why Command & Conquer dedicates an entire day to getting you crystal-clear on what is actually important to you, and shatters the fantasies of what you THINK is important to you. You’ll have clear insight into exactly what you want to build for both your life and your business that’s based on your inspired vision.
Command & Conquer also broadens your time and space horizons by dissolving the emotional volatility and resentments that are keeping you stuck in day-to-day, week-to-week, or month-to-month thinking. By using these tools, you’ll be able to see much more clearly into your future – and then give you the tools to make that future into a reality.
A Masterful Framework
Once you’re clear on what you want to accomplish, you will articulate those goals and build the ladder that will let you reach them.
An effective planning framework will take the results you want to create in your life and break them down into actionable segments. And just like the rungs of the ladder, they follow one after the other.
First, you break down what is uniquely inspiring to you into a 25-year grand vision.
Second, you define what you need to do in the next five years to move towards that goal.
Third, you identify a few key initiatives you must take action on this year to accomplish those five-year thrusts.
Fourth, you define (in detail) what needs to happen over the next quarter to start completing those annual initiatives.
This is the biggest secret on this whole page. And it’s just the tip of the iceberg.
Businesses using the planning model utilized at Command & Conquer have doubled their cashflow, reduced their management time by 80%, and have 10X’d the value of their business.
A Masterful Community
You are the company you keep. And when you surround yourself with like-minded business owners who are dedicated to mastering their lives and their businesses, magic can (and will) happen.
As hard-working entrepreneurs, sometimes we sacrifice our relationships and our access to a genius community because, well, we’re working!
But when you take the time away from the business to connect with other entrepreneurs solving the same sorts of challenges you’re solving, when you put yourself into a new environment that allows your vision to flourish without getting bogged down in the day-to-day, and when you take the time to teach ON TOP of learn, you’ll see new possibilities that you’ve never seen before.
What was a blind-spot will become illuminated.
Alexander Ford is one of the tremendous thought leaders of today.
I would recommend this event to really anybody who is trying to get better in their business or focus on what’s important in their business.
Ari Taub Hard Knocks Fighting
I’ve figured out how to actually work my plan, what my plan actually is, and how to take all the ideas I’ve had in my head and make it something.
Jennifer Hadley Strategy and Event Consultant
Best Practice International
Here’s Just a Tiny Piece of What You’ll Walk Away With After Attending Command & Conquer
Stacy Robertson Relationship Coach
Crystal Ramage MJ&Co. Wedding Photography
Join us at Command & Conquer
Business Owner and Executive Team
March 5-7, 2021
Meet Alexander Ford
Alexander is the President and CEO of Measurable Genius, a million-dollar managed services company that provides services in the areas of IT, business strategy, video production, online marketing, and everything in-between.
Because of his depth of experience in multiple disciplines and areas of business specialization, he is able to prioritize and triage those solutions in a way no specialized consultant ever could. This unique approach enables Alexander to work with business owners of all sizes and complexities, to transform all varieties of challenges in their business into opportunities to fulfill their mission.
Measurable Genius’ clients include coaches in almost every area and discipline, real estate developers, home transformation companies, wedding and lifestyle photographers, automotive detailers, service providers, and healers from all over the world.
These clients trust Alexander for his unique ability to solve problems and remove the constraints facing their business that prevent them from growing.
- Built and optimized funnels that produce millions of dollars in annual revenue
- Developed group coaching programs that went from 0-100s of people in less than a year
- Gained industry recognition as well as award nominations for their innovations
- Become widely known on social media as authorities in their niche
…and that’s just the tip of the iceberg.
A proven planning process will help you no matter what industry you’re in or what size of business you’d like to have.
As long as your goals can be broken down into actionable tasks, they can come true.
If You’re a Small Business Owner and You Want to Scale Your Business…
…you owe it to yourself and your clients to master the process of planning, set and achieve goals that let you grow sustainably, and make a bigger impact on the world.
You deserve to know exactly how to:
…because a plan is the only thing that will let you reach the next level of your business.
Maybe you’ve already developed strategic plans and you want to master the art of it.
Maybe you love the idea of planning, but you’ve never been able to take the time away from your business to accomplish it.
Maybe you’ve made a few plans that haven’t shown results – and you’re wondering how to create one that moves the needle.
No matter who you are or what you want to accomplish, planning will help you get there. When you go through the proven process behind Command & Conquer, you’ll start to see new possibilities for your life and your business that you never thought possible before.
Dr. Maggie Yu
Transform Autoimmune Disease Naturally
Candy Event Consulting
Frequently Asked Questions
What if I can't attend all three days?
We prefer that you plan to attend all three days of the workshop. Friday and Saturday are mandatory and they include the curriculum and exercises necessary for you to achieve the minimum desired result from the workshop.
Who should attend Command & Conquer?
Command & Conquer is designed for business owners and entrepreneurs who want to build scaling growth firms in their industries. Register yourself and anyone you would consider your business planning team.
Will there be sponsors or 'pay-to-play' speakers at Command & Conquer?
No. This event is produced & presented by the talented team at Measurable Genius Studios. The content is specifically curated & presented for the duration of the three-day workshop.