Sales is Evil
(Until you master the mirror)
Get Schooled in The Energy Transfer That Can 3X Your Close Rate Without Gross Sales Fakery
You think people say “no” because of your price. Or your pitch. Or because you’re “bad at sales.”
And that just ain’t true. Prospects aren’t rejecting your offer. They’re reflecting your inner world back to you. Every “I need to think about it” is YOUR uncertainty. Every “It’s too expensive” is YOUR belief about your worth. Every ghosted follow-up is YOUR pattern of self-abandonment.
See what the mirror has been trying to show you all along.
The $30,000 FAIL
Stop.
Before you read another word, consider this:
What if every prospect who ever said “no” to you wasn’t rejecting your offer?
What if they simply reflected exactly who you were being in that moment?
What if sales isn’t about convincing anyone of anything, but simply about who you ARE when you show up?
Most entrepreneurs, coaches, and consultants die a little on the inside whenever they get on a sales call. But once they integrate and understand what I’m about to tell you, your beliefs about selling will shift:
Sales is the transference of energy and connection
(And right now, the energy you’re transferring could be costing you $30,000 a month.)
It’s not your fault.
You’ve been sold a lie about sales that’s keeping you broke…
For years, you’ve believed sales is evil.
Manipulative. Pushy. Gross. Slimy. Everything you swore you’d never become.
But where did these ideas come from?
Hollywood and bad experiences.
The pushy car salesman, the showroom floor rep desperate for a commission, the oversold solution that disappointed you.
All of these have made you think SALES is evil.
So you’ve been hiding, undercharging, apologizing for your prices, avoiding sales conversations altogether, telling yourself that “good work speaks for itself” while watching mediocre competitors charge triple your rates.
But here’s what I want you to know, right now:
Sales is evil… when it’s stripped of truth.
When it’s about manipulation instead of service.
When it’s about pressure instead of presence.
When it’s about taking instead of giving.
But real sales? True sales?
It’s just a mirror.
And the reason you hate what you see in that mirror isn’t because sales is evil.
It’s because the mirror is showing you something about yourself you’re not ready to face.
This workshop will change that.
The Truth May Trigger You… And Then Set You Free
Every sales conversation you’ve ever had has shown you exactly who you are on the inside.
- When they say “I need to think about it”… YOUR uncertainty is being reflected
- When they say “It’s too expensive”… YOUR money story is playing out
- When they say “I need to ask my spouse”… YOUR lack of leadership is showing up
- When they ghost you… YOUR pattern of self-abandonment made manifest
The market doesn’t reject you.
It mirrors you.
And right now, that mirror reflects someone who doesn’t believe they’re worth the money.
Here’s What the Mirror Has To Say
Let’s say…
You had ten sales conversations last month and closed one.
That means…
You’re sitting at a 10% close rate.
But…
30% is the goal.
The 20% gap directly reflects WHO YOU’RE BEING on that call.
The 10% Version of You:
- Apologizes inside before stating the price
- Offers discounts before they're asked
- Voice gets quiet or LOUD during the money conversation
- Energetically contracts when transitioning from friend to professional
- Mentally failing before the call has even ended
The 30% Version of You:
- States price like it's the weather report
- Holds space for their decision without collapsing
- Maintains consistent energy throughout
- Leads them through their fear instead of joining it
- Knows their worth at a cellular level
The difference isn’t skill. In fact, some of the best salespeople are total newbies.
The difference is identity.
And identity is exactly what shifts when you finally understand the mirror.
the three success spectrums
(And Why The Mirror Works The Same For All Of Them)
Whether you’re an Empire Builder dreaming of 8 figures…
A Freedom Seeker wanting $10-30K months to travel the world…
Or a Stability Creator seeking $8-15K months without a boss…
The mirror reveals the same truth:
Who you are on the inside is exactly what shows up in every conversation.
Your income goal doesn’t matter.
The mirror mechanism is identical.
For Empire Builders: The mirror shows whether you have the conviction to lead at scale.
Can you hold space for million-dollar decisions? Can you transfer belief to skeptical boards? Can you maintain your energy when the stakes are highest? Your empire will be built on the energy you bring to every room.
For Freedom Seekers: The mirror shows whether you believe you deserve freedom.
Do you apologize for wanting flexibility? Do you undercharge because you feel guilty about not having a “real job”? Do you sabotage success right when it would give you options? Two clients at $5K/month = $120K/year = total freedom. The mirror shows you why you don’t have them yet.
For Stability Creators: The mirror shows whether you trust yourself to be consistent.
Do you believe you can maintain steady revenue? Do you collapse when someone questions your value? Can you hold professional boundaries? $10K months are just two $5K clients. The mirror reveals why you keep settling for less.
The Four Quadrants of Sales Identity
THE CONTROLLER
- Power Over -
The Wolf Who Hunts
This is the hard closer. The one who treats every conversation like a conquest. They push, pressure, and dominate. They see prospects as targets, percentages, and commissions, not people.
You’ve felt this person. They make you want to protect your wallet and run. They might close through force, but they burn every bridge they cross.
THE NEEDY
- Power Under -
The Beggar Who Pleads
This is probably you right now. You are the one who discounts before they pitch, who apologizes for existing, and who says, “I know it’s a lot but…” before stating the price.
Your desperation may seem like humility to you, but it comes off as a lack of conviction and confidence. Prospects don’t feel served – they feel pity.
And pity never converts to payment.
THE MANIPULATOR
- Power Sideways -
The Trickster Who Deceives
The script-follower. The one hiding behind tactics and tricks, false urgency, and manufactured scarcity. Psychological manipulation disguised as persuasion. Every relationship is built on sand.
The Manipulator might win the sale, but they lose their soul.
THE LEADER
- Power With -
The Guide Who Serves
The Leader doesn’t push – they pull. They don’t pressure – they provide clarity. They stand in such conviction that their belief becomes contagious.
And because they can create alignment without coercion, they lead prospects through fear into decision. You don’t resist The Leader – you follow them.
The Science of Energy Transfer
(Why The Mirror Never Lies)
When you get on a sales call, here’s what happens:
1
First 7 Seconds
They feel your energy and categorize you
- Controller = "I need to protect myself"
- Needy = "This person needs something from me"
- Manipulator = "Something feels off"
- Leader = "I trust this person"
2
First 30 Seconds
They decide if they’ll really listen
- Your confidence or lack thereof has already transferred
- They're not hearing words, they're feeling frequency
- The mirror is already showing them who you are
3
The Moment of Truth
When you transition to the sale
- This is where your true quadrant reveals itself
- Most people shift from Leader to Needy instantly
- Your voice changes, your energy contracts
- The mirror cracks
4
The Price Reveal
The mirror’s clearest moment
- How you say your price tells them everything
- Apologetic = "Even I don't think I'm worth this"
- Aggressive = "I'm trying to take something from you"
- Neutral = "This is simply what transformation costs"
The words don't matter if the energy is wrong.
If you want to learn sales that don’t feel gross, you need this workshop.
Get Schooled in The Energy Transfer That Can 3X Your Close Rate Without Gross Sales Fakery…
SALES IS EVIL
Until You Master The Mirror
The Virtual Course With The Human-Centric Sales Master, Kayvon Kay
This is not sales training. This is identity reconstruction.
We will show you exactly what the mirror has been trying to show you all along. We will shift you from whatever quadrant you’re stuck in into Leader energy. And we’re going to do it in one day.
What We'll Cover in This Comprehensive Course
Get ready to scroll (we cover a lot in this course)
✓ The Evil Truth:
Why sales IS evil (the way most people do it) and why that’s actually good news for you
✓ The Three Corrupted Archetypes:
Identify which one you’ve been running from – The Wolf, The Beggar, or The Trickster
✓ Your Success Spectrum:
Discover whether you’re an Empire Builder (7-8 figures), Freedom Seeker ($10-30K/month), or Stability Creator ($8-15K/month) and why the mirror works the same for all three
✓ The Four Quadrants Framework:
Learn which energy quadrant you operate from (Controller, Needy, Manipulator, or Leader) and how to shift
✓ The Mirror Principle:
Understand how every sales conversation reflects your inner world back to you
✓ Energy Transfer:
Why your conviction transfers before you speak a single word
✓ The First 7 Seconds:
What really happens when prospects categorize you (and how to control it)
✓ Your Service Signature:
Craft your unique “I’m the only one who can…” statement that makes price irrelevant
✓ The Pitch Me Framework:
Master the structure that converts without scripts
✓ Permission Pivot:
The one question that changes everything in your sales conversations
✓ Neutral Price Reveal:
How to state your price like a weather report (no voice change, no apology)
✓ Objection Decoding:
Why “I need to think about it” has nothing to do with thinking & how to transform every objection into an opportunity to lead more powerfully
✓ Curiosity Openers:
How to dissolve resistance without rebuttals or pressure
✓ Staying Regulated:
Practice maintaining neutral energy even when triggered
✓ The Sales Mirror Lab:
Rapid-fire practice with immediate energy feedback
✓ Connection vs Neediness:
Feel the physical difference between these two energies
✓ The Certainty Transfer:
Experience what it’s like when someone else’s conviction makes YOU certain
✓ The Framework Container:
Why structure creates freedom (and scripts create robots)
✓ Your Money Story:
Discover what your price resistance reveals about your worth
✓ The Leadership Test:
Every sales conversation is testing whether you can lead – learn how to pass
✓ Breaking the Mirror Pattern:
Stop repeating the same failed sales cycle
✓ Integration Partnerships:
Get paired with someone who witnessed your transformation
✓ 30-Day Implementation:
Leave with a clear action plan, not just information
✓ The Six Pillars:
Master all six core principles that make sales feel like service
You WILL Get Massive ROI In This Course If…
- You're a coach charging $200/hour when you should charge $2,000
- You're a consultant who knows more than "experts" charging 10x your rate
- You're a service provider undercharging for exceptional work
- You're a course creator with brilliant content who freezes at selling
- You've ever said "I'm not a salesperson" while wondering why you're broke
- You avoid sales conversations even though you know you can help
- You discount before they even ask
- Your close rate is under 30% and you don't know why
- You feel like you're bothering people when you follow up
- You know your sales problem is actually an identity problem
If You Implement What You Learn in This Course
You'll Walk Away With
1
Immediately After The Course:
- The exact quadrant you've been operating from (and why)
- Your Service Signature that makes you irreplaceable
- The energy of Leader presence (embodied, not understood)
- The Framework that creates conversion without coercion
- An accountability partner who saw your transformation
- The ability to handle 30+ objections from Leader energy
2
Within Your First Week:
- You'll have 3 sales conversations from your new quadrant
- You'll feel the difference in how prospects respond
- You'll state your price without your voice changing
- You'll see the mirror showing you different results
3
Within 30 Days:
- Your close rate will climb
- You'll charge full price and discount without resentment
- Sales calls become energizing, not exhausting
- You'll see how the mirror was teaching you all along
4
Within 90 Days:
- Sales becomes your ally instead of your enemy
- You operate from the Leader quadrant by default
- Your income matches your new identity
- The mirror becomes your most trusted advisor
The Investment That Poverty-Consciousness Hates
$97…Let’s be direct about what this number means.
If you go from 10% to a 30% close rate, you’ll make an extra $10,000 next month.
That’s a 100x return immediately.
If you stop discounting your current rate, you’ll save $97 on your next client.
If you have just ONE sales conversation from Leader energy instead of Needy energy, you’ll make this back.
$97 is nothing.
You waste more than that on stuff you forget about in days.
BUT…
The $10,000 you’re losing monthly…
The $120,000 you’re losing annually…
The clients you’re abandoning to inferior solutions…
The impact you’re not making because you can’t look at what the mirror shows…
That is the kind of loss that will haunt you.
If you have resistance to this one-time $97 investment, you should probably stop being an entrepreneur to save yourself the pain.
A Letter From Your Future Human-Centered Sales Self
“I almost didn’t register. The $97 felt like a lot when I was only closing one client per month. But something in me knew that my resistance was exactly why I needed it.”
The mirror showed me things I didn’t want to see. I WAS the Needy quadrant. Every failed sale suddenly made sense. I wasn’t losing because of my offer or my price. I was losing because of who I was BEING.
The shift happened in hour 3. I felt it physically. The moment I moved from Needy to Leader energy. Suddenly, stating my price felt neutral. Natural. Like stating the weather.
My first call after the workshop, I closed at full price. No discount. No apology. They actually thanked me for the clarity.
Now, three months later, I’m consistently at 33% close rate. But more importantly, I’m not the same person. The mirror doesn’t scare me anymore. It guides me.
Stop waiting. The mirror is trying to show you something. Let it.”
Kayvon Kay
Your Host
Kayvon wasn’t supposed to become the world’s #1 pharmaceutical sales rep.
Dropped into a world of transaction-chasing wolves where everything was about getting what you wanted at any cost, Kayvon saw what you see: Sales IS evil. At least, the way most people do it.
But instead of playing the wolf game, he discovered something more human.
While everyone else treated people like targets, Kayvon saw them as people. He traded transactions for connection.
The result? He became #1 almost instantly.
Kayvon’s Track Record:
- Trained over 30,000 sales professionals across 101 countries
- Escalated a business to $38 million in 18 months
- Author of “Human Centric Selling” – the book that redefined sales as human connection
- Sought after by 7, 8, and 9-figure companies for transformation
His methods have helped people sell companies for $50M, hit $75K monthly sales, become industry-leading personalities, rank #1 at top firms, and build 9-figure empires. But more importantly, they’ve helped thousands of service providers finally charge what they’re worth without feeling like frauds.
Today, Kayvon helps people who are exactly where he was – trapped between knowing they need to sell and refusing to become what they hate. He shows them that sales mastery isn’t about becoming a better wolf. It’s about operating from such powerful Leader energy that people thank you for the conversation, even when they don’t buy.
“Being a people-person isn’t enough. You need to understand how to build your foundation and connect with others on their level. Your self-belief is the melody that orchestrates lifetime connections with others. Time to unleash it.”
- Kayvon Kay
Alexander Ford
Your Co-Host
Alexander is the Head Coach and CEO of Measurable Genius.
He uses behavioral science to expose the fundamental error in modern entrepreneurship: you’re trying to lead clients through transformations you haven’t led yourself through first.
After earning and losing millions following other people’s playbooks, Alexander discovered that entrepreneurs fail not because they lack strategy, but because they’re drowning in the pain of misalignment while trying to guide others.
Through the rigorous (maybe obsessive…in a rewarding way 😉) study of human behavior and marketing science, Alexander has identified why most entrepreneurs can’t sell effectively—they’re marketing from compromise, not truth, and putting what they love and what inspires them on the other side of tasks they hate.
His approach helps entrepreneurs distinguish between the pain that drains them (misalignment) and the pain that grows them (purpose), then build businesses from the latter.
One Last Thing
(The Most Important Thing)
Right now, someone needs exactly what you offer.
They’re lying awake, praying for a solution. They have the problem you solve. They have the money to pay you. They’re ready to transform.
But they’ll never know you exist.
It’s not because you’re not good enough, your marketing isn’t strong enough, or your offer isn’t clear enough.
When they meet you, the mirror of your sales conversation will reflect your needy energy, and they’ll run.
They’ll buy from someone else. Someone with half your talent but twice your conviction. Someone operating from the Leader quadrant.
This isn’t just about your income. It’s about your impact. It’s about who you become. It’s about finally letting the mirror show you the truth.
The mirror has been waiting. The question isn’t if you’re ready. The question is: How much longer can you afford to keep breaking it?
Sales is Evil
(Until You Master The Mirror)
The Virtual Course Where Your Sales Hatred Becomes Your Secret Weapon
Wednesday October 8th
Led by Kayvon Kay with co-host Alexander Ford
8:00 AM to 5:00 PM PDT
9:00 AM to 6:00 PM MDT
11:00 AM to 8:00 PM EDT
Hosted on Zoom