SPEND ONE DAY WITH CEO, ENTREPRENEUR, & BUSINESS DADDY ALEXANDER FORD TO DISCOVER…
WHY YOU’RE WASTING YOUR TIME
WITH “MARKETING”
(And The Only Reliable Strategy That Has Ever Worked: Sales & The Science of Behavioral Change™)
Join me and 30 serious business owners for an intensive day of mentorship, where you’ll discover the truth about scaling your business that no other “guru” will tell you.
Stop chasing tactics. Start building real, predictable growth.
February 22nd, 2025 | 9AM – 6PM MST
Measurable Genius, 1825 32 Ave NE, Unit 8 (You can also attend virtually via Zoom)
My “Total Transparency” Guarantee If you don’t feel this is the most honest, transformative business training you’ve ever experienced—and see exactly what’s been holding you back— within the first 90 minutes…I’ll refund your entire investment on the spot.
Every night, you lie awake wondering:
“Why isn’t my business working? Why can’t I get to the next level?”
You’ve tried everything they told you to do:
Spent thousands on ads… that went nowhere
Posted on social media with zero ROI (except maybe feeling embarrassed)
Built funnel after funnel that failed
Hired agencies that promised the world and left you deeply disappointed
Maybe even… paid… for fake “likes”
And still, silence. No leads. No sales. No growth.
“I used to think marketing was some sort of mysterious dark art only understood by a few and despite years of trying to crack the code I had no success to show for it.”
– Marc Audy
Just sleepless nights. Thinking about “backup” plans. And a twisting fear in your gut that’s driving you into panic.
The worst part?
Everyone else seems to have it figured out.
You see their posts about “crushing it.”
Their case studies about “10X growth.”
Their promises that if you just follow their “proven system,” everything will magically fall into place.
It worked for them, maybe it will work for me?
Please… this has got to work.
AND SILENTLY, OR NOT SO SILENTLY…You Reap The Real Cost of YOUR Endless Chase
You’re exhausted. Frustrated. Desperate. Maybe even starting to doubt yourself.
“Before Alexander Ford’s workshop, I constantly sought the next big thing in marketing—be it videos, webinars, or landing pages. I tirelessly tweaked my website, chasing the elusive formula for sales success. Each tweak filled me with hope, but the results were consistently disappointing. This cycle of excitement followed by frustration was exhausting.”
– Heather Jones
Every month, you:
Throw money at marketing that doesn’t work
Watch competitors who seem to effortlessly grow while you struggle
Feel the pressure mounting as expenses keep rising
Wonder if you’re just not cut out for this level of business
But there’s more:
The constant anxiety about making the wrong move
The endless second-guessing of every decision
The shame of not having it “figured out” by now
The fear that maybe you’re just not good enough
The black hole of a 9-5 you NEVER want to return to
And every time another tactic fails, that voice in your head gets louder: “Maybe I’m just not doing it right. Maybe I need to try harder. Maybe I need to invest more. Maybe I’m a failure who’s failing everyone that depends on me…”
Stop. This ends today.
You’re Not Alone
Right now, thousands – even tens of thousands – of business owners are:
Paralyzed by uncertainty about their next move
Drowning in conflicting advice from self-proclaimed “experts”
Watching their savings drain away on failed marketing experiments
Losing sleep over decisions that could make or break their business
Wondering if they’ll ever break through to the next level
Praying that somebody will save them
And the whole time, that nagging question keeps coming back: “What am I doing wrong?”
The Science Will Set You Free
Hi, I’m Alexander Ford, CEO of Measurable Genius.
“Alexander Ford is doing some amazing work that somehow blends together personal development with marketing and sales. He’ll show you a totally different perspective on what it means to BE a marketer.”
– Kyle Gray
We’re a lot alike, you and me…
Like you, I make my living as a business owner.
Like you, I have a lot of people depending on the success of my business.
And, like you, my business sometimes demands more of my attention and energy than I feel like I can handle.
I feel your pain.
I resonate with your frustration and doubt.
I know what you go through on a daily basis.
Like you, over the past 25 years, I’ve had to face the ever-changing landscape of how business gets done:
The AI & Digital Revolution:
New tools, apps, and software emerge almost daily. Keeping up feels like chasing a moving target.
Customer Overwhelm:
Prospects are bombarded with thousands of marketing messages daily. Cutting through the noise has become a monumental challenge.
Shift in Consumer Behavior:
Today’s customers demand authenticity, personalization, and immediate gratification. Their loyalty is fleeting, and their expectations are higher than ever.
I’ve spent 22 years in the trenches…
Spending millions of dollars…
Sweating over results…
Started my first business at 12
Built and sold multiple seven-figure companies
Generated tens of millions in revenue
Managed millions in debt and sales
Mastered every aspect of business growth
Helped hundreds of businesses break through their plateaus
And here’s what I know for certain:
If you’re not LEADING your sales pipeline from start to finish, you don’t want to make money. Period.
Why Most Business Advice Fails
“I have always thought I needed to hire a marketer to help me with marketing. It was something I never felt good at, so I never saw myself as a marketer. It was always a huge struggle for me… Turns out, as soon as I saw myself as a marketer that changed. As soon as I discovered a way to connect with my audience with a powerful formula, I saw that not only am I a marketer, but I am REALLY good at it.”
– Ali Wilks
The “experts” want you to believe there’s a quick fix to everything:
Just build this funnel…
Just follow this framework…
Just implement this system…
At best, that advice is misguided. At worst, it’s a bald-faced lie.
There isn’t a simple solution or thing you need to do. There are a hundred.
Real business growth requires mastery across multiple domains:
Sales (yes, actual conversations with real people)
Leadership
Operations
Cash flow
Finance
Team building
Creativity
And yes, eventually, Marketing
And if you want all of the things above to work, you need to understand TWO things:
Sales AND The Science of Behavioral Change™
Everything in business comes down to behavior:
Your behavior as a leader
Your team’s behavior
Your customers’ behavior
Your own willingness to change
Your ability to move a prospect to a paying customer
Until you understand and master Sales & The Science of Behavioral Change™, you’ll keep:
Chasing tactics that don’t work
Avoiding the real work of *gasp* persuading people
Hoping for shortcuts that don’t exist
Looking for someone to save you
But it’s a lot.
I get it. Truly, I do.
There is also a cost to developing the science of growth: sales and human behavior. And chances are you’ve been struggling to put the pieces together all by yourself for years.
So here is my hard-earned suggestion:
Stop what you’re doing and…
Spend Just ONE Day With Me
For one intensive day, I’m opening my playbook.
The playbook that has been written through my almost crippling failure…
And my sweetest successes.
This isn’t a marketing workshop. This is TAKE A PAUSE, RESET, AND GET AN EAGLE EYE VIEW ON HOW TO FRAME YOUR NEXT MASSIVE STEP.
Over one day, I will reveal THE MOST IMPORTANT THINGS I HAVE LEARNED, as a CEO, entrepreneur, business owner, and marketer:
Why marketing tactics fail (and what works)
The science behind real business growth
How to build and manage a real sales pipeline
What it takes to scale (hint: it’s not what you’ve heard)
The truth about sustainable business growth
This Workshop Is For You If:
You’re tired of wasting money on marketing that doesn’t work, but you know you need help
You know your business has more potential, but you can’t figure out the next move
You’re ready to hear the truth about what growth requires, even if it stings
You want to master sales, not just marketing
You’re prepared to become the leader your business needs, even if it means hurting feelings
So, how much would you pay for a full day of mentorship?
Here are the facts:
Most people spend years and fortunes trying to figure this out the hard way.
I know because I did.
25 years of building businesses from the ground up
Over $500,000 invested in real education (not just courses)
Millions spent learning what actually works (and what doesn’t)
Countless hours studying The Science of Behavioral Change™
Years of working on every aspect of business growth
I’ve made every expensive mistake so you don’t have to.
I’ve:
Built the systems, failed, then rebuilt them so they work better… then rebuilt them again
Developed frameworks that failed, then went back to the drawing board to drive real growth and done it again
Mastered the science of behavioral change (painfully) through DECADES of study
Hired $200,000 OG copywriters, had my ideas blasted apart, and reforged them with direct-response genius
Helped and coached hundreds of businesses break through their plateaus, even if it meant taking massive losses in my business
So, here’s the reality:
You could spend the next decade and hundreds of thousands of dollars figuring this out yourself.
Or you could spend one intensive day with me and get:
The exact frameworks I use to generate millions
The real truth about what drives business growth
A clear path forward based on proven science
Direct access to everything I've learned
Your Investment: $997
Want to bring key team members? Additional attendees are just $497 each.
This isn’t about saving money. It’s about saving years of your life trying to figure this out alone.
Remember:
This is limited to 30 serious business owners who are ready to stop chasing marketing myths and start building real, sustainable growth.
This is limited to 30 serious business owners who are ready to stop chasing marketing myths and start building real, sustainable growth.
Your Investment: $997
($497 for each guest/team member/spouse you invite)
This includes:
A full day of direct mentorship
How to make Sales (it’s less cringy than you think)
Learning The Science of Behavioral Change™
An invitation to an exclusive 4-month mastermind & business accelerator
Limited to 30 Serious Business Owners – I don’t want you in this workshop if you can’t or won’t listen
Why such a small group?
This isn’t about feeding you information. It’s about transformation, and that requires focus, attention, and real interaction.
February 22nd, 2025 | 9AM – 6PM MST
A Final Word From Alexander
“I initially viewed marketing as self-serving. However, Alexander helped me realize that marketing is not about pushing a service but about creating clear communication and offering an opportunity for growth and transformation.”
– Leanne Lajoie
The “gurus” want you to believe success is just one funnel away.
They’re lying to you. And I know they’re lying because they’re in my circles.
Real success and the ones who succeed:
Understand the science of human behavior
Master real sales conversations
Become the leader, THE ONE, their business needs
So, are you ready to make that shift?
No more magical thinking. No more marketing myths. No more wishing and waiting for a marketing savior.
Just honest truth from someone who’s lost and made millions about what it takes to grow – and the mentorship to help you get there.
“I just did a section of the homework. I entered 3 of 6 lists into my new pipeline, and so far I’ve totalled over $175K of deals to come or already missed… Seeing this excites me. I understand a pathway forward. When I see the path, I will execute… This WILL pay for this coaching program over and over again.”
– Heather Jones, Personal Best Seminars
P.S. Remember – this isn’t about marketing tactics. This is about mastering The Science of Behavioral Change™ and becoming the leader your business needs. Are you ready?
P.P.S. You’re protected by my 90-minute guarantee. If you don’t feel this is the most honest, transformative business training you’ve ever experienced, I’ll refund every penny.