The first and most important part of a highly profitable event is your offer during the event. You have to have something valuable to the people attending the event, a track record of selling it, and a high enough price tag to make the event worthwhile. At Event Profit Secrets, we will give you some examples of offers that worked, explain why they worked, and explain how you can tweak your existing offers to make them massively more sellable.

There is a specific way to structure a one- or three-day event to generate massive sales. Every hour you spend with your attendees needs to be planned so you’re doing the right thing at the right time. At Event Profit Secrets, you’ll learn when to make your offer, when to schedule breaks, and some easy mistakes you can eliminate from your current event structure to make it massively more profitable.

Holding the event is only half the battle. The first half of that battle is getting people into the event – the right people. During our time together at Event Profit Secrets, we’ll explain why you must create a Participant Map. It’s a battle plan that will give you exact figures of how many attendees you want and from where (joint venture partners, cold traffic funnels, your email list, and so on).

Once you’ve built your participant map and decided how you want to fill your event, you’ll need to create the webinars, lead magnets, and ads to do it. The final segment of Event Profit Secrets will show you the best practices for creating funnels to fill your event. And these best practices can also be applied to any marketing campaigns you want to run, even if they aren’t related to events.