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The Ember Coffee Mug Team Knows What They’re Doing
by Alexander Ford | Mar 15, 2016 | Marketing | 0 comments
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Learning to grow and build your business is an entirely different skill-set than what your business actually does for the marketplace.
Perhaps you’ve heard Malcom Gladwell’s (contested) idea that it takes 10,000 hours to truly become a master in a given skill or subject.
You’ve probably also heard that it’s wiser to work on your business than to work in your business.
But how are you supposed to become a master at working on your business while also becoming a master of what your business does?
The fact of the matter is, you can’t. The market moves so quickly, it’s impossible.
Every business owner understands the need to outsource certain responsibilities to outside consultants as your company grows. It’s simply not possible to hire a specialized individual for every different discipline and responsibility needed to compete effectively.
But there’s a catch. Due to the overwhelming growth in technology and innovation, dozens of specialties have emerged to address highly specific needs, niches, and business requirements.
“You should hire me to do what I do first. The other guys don’t know what they’re talking about.” – Every Specialized Consultant Ever
This issue is compounded by the fact that our education-obsessed society has produced a culture that knows more and more about less and less and these super-specialized consultants lack the 360-degree approach which is absolutely necessary to provide sound advice congruent with your business objectives and strategic plans.
Even worse, how do you build a strategic plan without taking into account these dozens of disciplines and the opportunities and restrictions they will ultimately have on the path you take as you navigate your business development process?
We hear time and time again from our clients that “everyone’s advice sounds great, but I have no idea where to start.”
Business owners and entrepreneurs hire Measurable Genius to find their story, acquire new leads, and scale their business. Is that you?
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