Stop Screaming Into The Void
How to Transform Marketing in the Dark into a Predictable Science That Works
The Endless Marketing Hamster Wheel
(And Why Running Faster Isn’t the Answer)
You step off stage after giving a great talk. The audience loved it. You got the nods, the laughs, even a few tears. People came up afterward saying how much it resonated.
You’re feeling hopeful. This is it, the talk that creates your 7-figure breakthrough. I mean, you must have handed out 20 business cards.
But then…
nothing.
No flood of leads. No rush of sales calls. Just a few more LinkedIn connections that go nowhere.
So you try what everyone says you should do:
Post more content.
Network more.
Speak more.
Market more.
But it feels like screaming into the void.
You write a post on social media, and nothing happens.
Then you write another, and something happens – but you have no idea why.
There’s no feedback loop. No way to know what actually worked.
The Hidden Reason Your Marketing Feels Random
(And Why “Just Do More” Is Killing Your Results)
Here’s the problem: You’re trying to master something without understanding the underlying science.
Think about it. When you wanted to master your craft, you studied it deeply. You learned the principles. You understood why things worked.
But with marketing? We’re told to just “do more”:
Post more content
Attend more events
Make more connections
Create more “value”
And when it doesn’t work, we’re told we just need to do even more of it.
The Real Cost Of Your Random Marketing
(It’s Bigger Than You Think)
This isn’t just frustrating – it’s expensive.
Every time you speak without converting the audience into clients, you’re leaving money on the table. Every piece of content that disappears into the void is time you could have spent actually growing your business.
But the real cost isn’t just financial. It’s the constant uncertainty. The nagging feeling that you’re missing something fundamental. The exhaustion of doing things you don’t believe in, hoping they’ll somehow work.
After 11 Years and $250,000+ of Research
Marketing isn’t random. It isn’t luck. And it certainly isn’t about following the latest trends.
Marketing is a science. Specifically, it’s the science of how humans change.
The Truth About Markets…That Nobody’s Talking About
Every market exists for one reason: a group of people share a common problem.
But here’s what makes marketing feel so random: Every person in your market is at a different stage of understanding their problem.
Some don’t even know they have a problem. Others feel the symptoms but can’t name the cause. Some recognize the problem but resist solutions. A few are actively looking for help.
And they’re all trapped in what I call ‘frames’ – invisible barriers that determine what they believe is possible.
This is why most marketing fails: It treats everyone as if they’re ready to buy when most aren’t even sure they have a problem.
Once you understand this science – once you can see these frames and know how to work with them – everything changes.
Your marketing stops being random and starts being predictable. Your message stops creating resistance and starts creating resonance. Your speaking stops being just inspiration and starts driving transformation.
Watch the Free Training Now
“The Problem Framework” gives you the foundation of this science.
This training gives you immediate access to the core framework we teach in our signature 1-day workshop. It’s perfect if you want to start understanding the science behind effective marketing.
Why This Matters NOW And Why Waiting Will Cost You
The market isn’t just changing – it’s transforming.
But here’s what isn’t changing and will never change:
From The Desk of Alexander Ford
If you’ve read this far, I’m guessing you’ve felt it, too—that frustration of knowing your message matters but being unable to turn it into predictable results.
I know this journey intimately. I spent over a decade and millions of dollars studying marketing and human behavior not because I wanted to become another “marketing expert,” but because I was tired of screaming into the void.
What I discovered changed everything: Marketing isn’t random. It’s not about tactics or trends. It’s about understanding the science of how humans change – and how to meet each person exactly where they are in their journey.
This framework has transformed how our clients (and agency) approach marketing. It’s why they can now predictably turn their expertise into revenue, their speaking into sales, and their message into movement.
Get started with my free training. Access to the foundational framework that’s changed how hundreds of business owners approach marketing. See for yourself how understanding this science changes everything.
To your success,
Alexander “frame-buster” Ford
CEO, Measurable Genius
Stop Screaming Into The Void
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