Core Values

Curious about what
Measurable Genius believes in?
These are our core values:

We Start with Why

We need to start with the end in mind. What is the result we’re trying to achieve with the work we do, and is there a faster/better way to get there than the way we’re currently going? We strive to understand the reason behind what we’re doing so that we can improve our processes and procedures.

We Cultivate Long-term Vision

We don’t want to succeed in the short term at the expense of the long term. Measurable Genius avoids band-aids and temporary solutions so that we can find a path forward that gives ourselves and our clients the space they need to grow.

We Facilitate Prioritized Action

There is no shortage of work that can be done. Rather than trying to accomplish everything in no particular order, it’s smarter to look at what work will give us the greatest impact. We find the most important work and prioritize it to be done first so that we gain the benefit of those results before moving on to the next task.

We Transmute Challenges into Opportunities

When one door closes, another opens. A challenge is an opportunity for us to apply creative problem-solving and collaborate. We demonstrate our value by resolving bottlenecks and conquering problems.

We Embody Incremental Progress

Perfectionism is the enemy of progress. Instead of spending all our time getting every little detail perfect, we determine the threshold for high quality so we can launch a funnel or a sales page without getting lost in the weeds. We can always come back and improve things in the future, but if they never actually get “finished” we’ll never gain the benefit of bringing a project to life.

We Invest in Education and Culture

We believe in building a strong team and a strong culture by hiring the best – and investing in their personal and professional growth so that they are inspired to do their greatest work, not only for us but for our clients.

We are Hiring