You Are a Genius
So, what’s getting in the way? What if everything you’ve been told about being a ‘successful entrepreneur’ is harming you? Start building from your truth, not their blueprint, and learn how to look inside for the answer.
Kyle Gray Entrepreneur and Best-Selling Author, “The Story Engine”
"Alexander Ford is doing some amazing work that somehow blends together personal development with marketing and sales. He'll show you a totally different perspective on what it means to BE a marketer."
Lying Awake at 3 AM,
Wondering if You're Doing This The “Right” Way & Feeling Maximum Hollowness
Most entrepreneurs are working harder and feeling more hopeless, confused, and lost than ever.
BUT YOU’re NO SLOUCH.
You’re willing to chew glass for a breakthrough moment–a viral post, a successful webinar, having the BALLS to show up at a networking event–you know
doing all the “right” things but getting less than inspiring results.
So you end up feeling frustrated, desperate, and misaligned. No wonder you’d sell your soul for some click-through juju.
So what’s the problem?
The online marketing and coaching industries have taught you to betray your own values in pursuit of what seems rational or “objectively right.”
And now, you kind of hate yourself for it.
At Measurable Genius, we coach entrepreneurs like you in the Science of Behavioral Change™.
That’s a fancy way of saying that we help you learn and apply a decision-making framework that gives you certainty.
Because when your actions align with your values, everything works—your marketing becomes authentic, your leadership inspires, and your business becomes profitable without the soul-sucking burnout.
Book a call with some of the most loving and generous humans you’ll ever meet. We want to talk to you about what’s holding you back… and help you catch your dreams.
Hey, You, Exhausted Entrepreneur…You Don’t Have to Put What You Want on the Other Side of What You Hate. The Accelerator™ Shows You How
12 months to total alignment: Your truest self. Your ideal life. Your perfect business model. Watch panic become power and obligation become purpose.
The Accelerator™ applies behavioral science to entrepreneurship. It shows you how to stop putting what you love on the other side of tasks you hate. When your business model aligns with who you are, your work becomes an abundant, natural expression of your genius—and you’ll find soul-sustaining joy in what you do.
Over 12 months, you’ll evolve into a Powerful Creator who attracts clients eager to pay premium prices for YOUR unique approach. This is the Science of Behavioral Change™, systematically rewiring your inner OS to make success inevitable.
Your journey includes weekly group coaching and transformation sessions, monthly 1:1s with Alexander, emergency tech support when you hit walls, and membership in a community of aligned entrepreneurs. From breakthrough coaching to CEO strategy, from copywriting mastery to tech implementation—everything you need to build a business that feeds your soul.
Choose what serves you. Get help where you need it. Transform at your own pace.
Join The Accelerator™
The Science of Behavioral Change™
Is Your New Operating System.
Most coaches hand you a playbook and tell you to “just execute.” If that worked, you wouldn’t be here. Working with Measurable Genius means you stop forcing software updates and instead understand yourself more deeply than you thought possible.
When you master The Science of Behavioural Change™, you become unstoppable and completely free.
You catch your dream. You make decisions from clarity, communicate authentically, and lead purposefully. You’ve downloaded an OS of human transformation that never needs updating again.
Personal Development
Master Your Inner Authority
You can’t lead a business you don’t believe in or market something that doesn’t align with who you are. We help you identify your core values and desires, then build a decision-making framework that ensures every action resonates with authenticity. When you stop betraying your inner voice for things that seem “objectively right,” everything else becomes easier.
Marketing AND
Behavioral Science
Connect Through Truth, Not Manipulation
You can’t lead a business you don’t believe in or market something that doesn’t align with who you are. We help you identify your core values and desires, then build a decision-making framework that ensures every action resonates with authenticity. When you stop betraying your inner voice for things that seem “objectively right,” everything else becomes easier.
Leadership AND
Organizational Behavior
lead with inspiration
Alexander Ford
CEO, Measurable Genius
“What if who you want to be and what you want to do could align…without friction?”
Alexander uses behavioral psychology to expose the fundamental error in modern entrepreneurship: you’re trying to lead clients through transformations you haven’t led yourself through first.
After earning and losing millions following other people’s blueprints, Alexander discovered that entrepreneurs fail not because they lack strategy, but because they’re drowning in the pain of misalignment while trying to guide others.
Through the rigorous (maybe obsessive…in a rewarding way 😉) study of human behavior and marketing science, Alexander has identified why most entrepreneurs can’t sell effectively—they’re marketing from compromise, not truth. His approach helps entrepreneurs distinguish between the pain that drains you (misalignment) and the pain that grows you (purpose), then build businesses from the latter.
Alexander has managed up to 30 full-time employees, built a multi-million dollar company, and learned what works when big money and people’s livelihoods are on the line. The insights he shares and teaches come from building, scaling, failing, and rebuilding.
For entrepreneurs who freeze when it’s time to sell…
Who feel exhausted by their own marketing, or…
Who secretly resent the business they’ve built…
Alexander offers behavioral science-backed methods to become the leader, marketer, and closer your business (and life) needs, without betraying your intuition.
Marketing
Consulting
Access a team specialized in two of the most important marketing services: conversion rate optimization (CRO) consulting and direct response copywriting. Click the button below to see if we’re the right fit.
Measurable
Genius Studios
Walk into our studio, deliver your content, and leave with broadcast-quality footage you’re proud to share. Finally, get video content demonstrating your expertise to your perfect client and the world.
Get Our Weekly
Genius Newsletter
Join a group of entrepreneurs creating lasting results, regardless of algorithm changes or industry trends. Every Saturday, our CEO, Alexander Ford, shares insights and frameworks from entrepreneurship and marketing.
Our Mission
(Should We Choose to… ACCEPTED)
At Measurable Genius, we’re building a world-class business school. Unlike a business-coaching industry addicted to regurgitating what they learned from online influencers, we bring real-life operational experience across every domain: sales, marketing, operations, finance, compliance, team leadership, and strategic planning.
We offer a comprehensive learning container that covers every area an entrepreneur needs to master, backed by millions in revenue generated and years of hands-on business building.