This 60-Year-Old Marketing Science Converts Even Ice-Cold Audiences

Discover how to transform scattered content, failed presentations, and dead-end networking into reliable revenue with the science of how your prospects decide to buy

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The Real Cost of “Modern” Marketing

(And Why Every New Tactic Makes It Worse)
Every morning, you wake up to the same reality:

Your business could be – should be – reaching more people. Helping more clients. Creating more impact.

But instead, you’re trapped in an endless cycle of trial and error:

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Another course that promised “proven” strategies but delivered nothing but theory.

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Another expert claiming they’ve “cracked the code” – yet their solution looks suspiciously like everyone else’s.

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Another thousand dollars invested in the latest marketing trend, hoping this time it’ll be different.
The worst part isn’t the wasted money. It’s lying awake at night, haunted by questions no “marketing guru” seems able to answer:
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Why do some campaigns resonate with your audience while others fall flat?

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Why do prospects who seem perfect for your solution still hesitate to buy?

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Why does every “proven system” work for everyone else – but not for you?

Meanwhile, the pressure mounts.

Your team depends on you.

Your family depends on you.

And that twisted knot in your stomach grows as you wonder if you’re missing something fundamental about how this all works.

You’re right. You are missing something.

But it’s not another tactic. It’s not another funnel. And it’s certainly not another “revolutionary” marketing method that didn’t exist six months ago.

It’s a science. A science that’s been proven for over 60 years – but that most modern marketers either don’t know about or choose to ignore.

The Hidden Reason Your Marketing Feels Random

(And Why “Just Do More” Is Killing Your Results)

Here’s the problem: You’re trying to master something without understanding the underlying science.

Think about it. When you wanted to master your craft, you studied it deeply. You learned the principles. You understood why things worked.

But with marketing? We’re told to just “do more”:

Spend more on paid traffic
Try more marketing automation
Test more landing pages
Follow more “expert” advice

And when it doesn’t work, we’re told we just need to do even more of it.

After 11 Years and $250,000+ of Research

(I finally got it)
Here’s what I discovered after investing a quarter million dollars and 11 years studying marketing and human behavior:

Marketing isn’t random. It isn’t luck. And it certainly isn’t about following the latest trends.

Marketing is a science. Specifically, it’s the science of how humans change.

The Truth About Markets…That Nobody’s Talking About

Every market exists for one reason: a group of people share a common problem.

But here’s what makes marketing feel so random: Every person in your market is at a different stage of understanding their problem.

Some don’t even know they have a problem. Others feel the symptoms but can’t name the cause. Some recognize the problem but resist solutions. A few are actively looking for help.

And they’re all trapped in what I call ‘frames’ – invisible barriers that determine what they believe is possible.

This is why most marketing fails: It treats everyone as if they’re ready to buy when most aren’t even sure they have a problem.

The Shift From Random to Predictable
Once you understand this science – once you can see these frames and know how to work with them – everything changes.

Your marketing stops being random and starts being predictable. Your message stops creating resistance and starts creating resonance. Your business stops depending on luck and starts consistent growth.
Inside this training, you’ll discover:
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Why traditional marketing creates more resistance than results
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How to identify the invisible frames trapping your market
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The science behind why some messages resonate while others fall flat
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A predictable system for turning audiences into clients
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Why This Matters NOW And Why Waiting Will Cost You

The market isn’t just changing – it’s transforming.

But here’s what isn’t changing and will never change:

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Human nature
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The Science of Behavioral Change™
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The power of understanding how markets really work
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From The Desk of Alexander Ford

If you’ve read this far, I’m guessing you’ve felt it, too—that frustration of knowing your message matters but being unable to turn it into predictable results.

I know this journey intimately. I spent over a decade and millions of dollars studying marketing and human behavior not because I wanted to become another “marketing expert,” but because I was tired of screaming into the void.

What I discovered changed everything: Marketing isn’t random. It’s not about tactics or trends. It’s about understanding the science of how humans change – and how to meet each person exactly where they are in their journey.

This framework has transformed how our clients (and agency) approach marketing. It’s why they can now predictably turn their expertise into revenue, their speaking into sales, and their message into movement.

Get started with my free training. Access the foundational framework that’s changed how hundreds of business owners approach marketing. See for yourself how understanding this science changes everything.

To your success,

Alexander “frame-buster” Ford
CEO, Measurable Genius
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