What's New in Marketing This Week - September 3rd

This post contains all the source links and expanded details from Edition #13 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Funnel strategies: SEO keywords replace hashtags on social media, start with case studies before scaling funnels
Ad platforms: LinkedIn expands premium content partnerships, Meta auto-adds video to catalog ads
Creator updates: Instagram tests picture-in-picture Reels, and shows drop-off analytics, TikTok adds voice DMs
AI tools: Google Gemini edits photos with AI prompts for instant marketing visuals

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Keywords Are the new Hashtags on Social Platforms

Keywords Are the new

Hashtags on Social Platforms

Meta’s algorithm now prioritizes keywords in captions over hashtags, with Instagram and TikTok functioning more like search engines for content discovery.

Case Studies Before Complex Funnels

Case Studies Before

Complex Funnels

Russell Brunson recommends working one-on-one with 5-10 clients to prove your method before building automated funnels for cold traffic.

LinkedIn Partners with BBC, TED, Economist

LinkedIn Partners with

BBC, TED, Economist

LinkedIn’s BrandLink program expands with premium publishers and original shows, positioning advertiser content alongside thought leadership.

Meta Auto-Enables Video for Catalog Ads

Meta Auto-Enables Video

for Catalog Ads

Starting October 20, Meta will default Dynamic Media to “on” for all Advantage+ Catalog ads created via API, automatically including video assets in your campaigns.

Instagram Tests Picture-in-picture Reels

Instagram Tests

Picture-in-picture

Reels

Instagram experiments with picture-in-picture mode for Reels, allowing videos to play while users browse other apps.

TikTok Adds Voice Notes to DMs

TikTok Adds Voice

Notes to DMs

TikTok messaging now supports 60-second voice notes and up to 9 photos/videos per message for richer follower interactions.

Instagram Reveals Reel Drop-Off Analytics

Instagram Reveals Reel

Drop-Off Analytics

New analytics show the exact moment viewers leave your Reels and when they hit like, providing unprecedented engagement insights.

Google Gemini Edits Photos with AI

Google Gemini Edits

Photos with AI

Gemini’s DeepMind integration can now modify images through text prompts (changing backgrounds, outfits, or blending multiple photos).

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