What's New in Marketing This Week - September 17th
This post contains all the source links and expanded details from Edition #15 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel strategies: Gary Vee adds livestreams between freebies and sales for higher conversions, TikTok search ads drive 2X purchase lift with billions searching daily
- Platform updates: Threads launches carousel ads, Meta expands value rules to awareness campaigns, and improves landing page optimization for non-pixel sites
- Creator updates: LinkedIn adds saves/sends tracking to show what content gets bookmarked and shared
- SEO changes: Google gets rid of 100-result pages, causing false impression drops in tracking tools
- AI tools: Claude adds team memory that remembers project context across conversations (with separate memories per project)
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
Freebie-to-Livestream Conversion Strategy
Freebie-to-Livestream
Conversion Strategy
Gary Vaynerchuk reveals his bridge strategy: insert a live interactive step between your lead magnet and paid offer to warm up cold leads before pitching.
TikTok Search Ads Drive 2X Higher Purchase Lift
TikTok Search Ads Drive
2X Higher Purchase Lift
TikTok’s Search Ads Campaign places your brand in search results when users are actively exploring, with campaigns including search achieving 2X higher purchase lift.
Threads Launches Carousel Ads and Simplified Setup
Threads Launches Carousel
Ads and Simplified Setup
Threads now supports carousel ads, 4:5 image/video formats, and lets advertisers without a Threads profile use their Instagram account to run ads.
Meta Expands Value Rules
Meta Expands Value Rules
Value rules now work with awareness and engagement objectives, letting you tell Meta’s AI which audiences matter most to your brand.
Meta Improves Landing Page View Optimization
Meta Improves Landing
Page View Optimization
Meta enhanced landing page view optimization for advertisers who can’t use the Meta pixel, optimizing for people likely to both click and wait for pages to load.
LinkedIn Adds Post Saves and Send Tracking
LinkedIn Adds Post Saves
and Send Tracking
LinkedIn updated its engagement analytics to show a) how many people saved your posts for later, and b) how many shared them via direct message.
Google Drops 100-Results Search Option
Google Drops 100-Results
Search Option
Google disabled the &num=100 URL parameter that showed 100 search results on one page, now limiting results to standard pagination.
Claude Adds Team Memory for Work Projects
Claude Adds Team Memory
for Work Projects
Anthropic launched memory for Claude’s Team and Enterprise plans, allowing the AI to remember project context across conversations with separate memories per project.
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