What's New in Marketing This Week - October 22th

This post contains all the source links and expanded details from Edition #20 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Funnel Strategies: Focus on identifying high-value customer segments rather than broad outreach.
Advertising Platform Updates: TikTok releases AI automation playbook, Google adds Text Guidelines to guide AI-generated ad copy.
Creator Economy & Social Updates: X tests in-app browser to stop penalizing links.
SEO News: Google adds AI summaries to Discover feed to preview content before users click through.
AI Advancements: Slack rebuilds Slackbot as an AI assistant, Claude introduces Agent Skills for specialized tasks.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Your Best Leverage Is Knowing Your Customer

Your Best Leverage Is

Knowing Your Customer

In a recent episode of The Game podcast, Alex Hormozi emphasized that businesses should focus on identifying high-value customer segments rather than casting a wide net. He says that targeted segmentation beats increasing outreach volume.

TikTok’s AI Automation Playbook

TikTok’s AI Automation

Playbook

TikTok partnered with agency Lunar Solar Group to publish “The AI Advantage: Agency Playbook,” a guide on implementing full-funnel automation that connects creative, media, and measurement.

Google Adds AI Text Guidelines

Google Adds AI

Text Guidelines

Google is rolling out a new Text Guidelines feature in Google Ads that lets advertisers set campaign-level parameters for AI-generated text assets.

X Tests NEW In-App Browser

X Tests NEW

In-App Browser

X is testing a new in-app browser that keeps users inside the platform when they click links, with X head of product, Nikita Bier, saying this could end the current link penalty.

Google Adds New AI Summaries

Google Adds New

AI Summaries

Google rolled out AI-powered previews in the Discover feed that show brief summaries of trending topics with expandable details and links to original sources.

Slack Rebuilds Slackbot as an AI Assistant

Slack Rebuilds Slackbot

as an AI Assistant

Slack is testing a completely rebuilt Slackbot that acts as an AI companion, capable of creating custom plans, searching messages using natural language, and organizing projects.

Claude Introduces Agent Skills

Claude Introduces

Agent Skills

Anthropic launched Agent Skills, a feature that lets you create custom folders with instructions, scripts, and resources that Claude loads when relevant.

OpenAI’s AgentKit Builds Chatbots

OpenAI’s AgentKit

Builds Chatbots

OpenAI released AgentKit with tools to build AI chatbots in hours instead of months (including visual workflow design and website integration).

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