What's New in Marketing This Week - November 19th

This post contains all the source links and expanded details from Edition #24 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Funnel Strategies: Facebook retires Like and Comment buttons for websites. This is a signal to audit what’s cluttering your pages.
Advertising Platform Updates: Google adds total campaign budgets to PMax, Meta expands Opportunity Score features, TikTok launches holiday marketing guide, and YouTube might refund underperforming ad spend.
Creator Economy & Social Updates: X launches an updated DM system with encryption, and LinkedIn adds an AI-powered people search for Premium users.
AI Advancements: ChatGPT pilots a new group chat feature.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Facebook Retires Like and Comment Buttons on Websites

Facebook Retires Like and

Comment Buttons on Websites

Meta announced it’s discontinuing the Facebook Like button and Facebook Comment button for external websites on February 10, 2026. The buttons will simply become invisible and won’t break website functionality.

Google Adds Total Campaign Budgets to PMax

Google Adds Total Campaign

Budgets to PMax

Google is rolling out total campaign budgets for Performance Max campaigns globally, letting advertisers set a fixed total spend instead of calculating average daily budgets.

Google’s New Investment Strategy Tool

Google’s New Investment

Strategy Tool

Google Ads introduced an Investment Strategy tab that suggests how to allocate additional budget across campaigns with projected results before you commit.

Meta Expands Its Opportunity Score

Meta Expands Its

Opportunity Score

Meta launched new opportunity score features in the Marketing API, expanding recommendations from 14 to 40+ with detailed impact metrics and lift estimates.

TikTok Launches Holiday Marketing Guide

TikTok Launches Holiday

Marketing Guide

TikTok published a new holiday marketing guide with ad optimization tips, free creative tools, and guidance on using TikTok’s AI ad features.

YouTube Ad Spend Refunds

YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target CPA campaigns during the learning phase.

LinkedIn Launches AI-Powered People Search

LinkedIn Launches AI-Powered

People Search

LinkedIn rolled out AI-powered people search that lets you describe who you’re looking for in natural language. It’s live for U.S. Premium subscribers.

ChatGPT Pilots New Group Chat Feature

ChatGPT Pilots New

Group Chat Feature

OpenAI is piloting group chats in ChatGPT that let 1-20 people collaborate with each other and ChatGPT in the same conversation.

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