What's New in Marketing This Week - December 10th

This post contains all the source links and expanded details from Edition #27 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Funnel Strategies: Neil Patel breaks down three approaches for AI-driven search: AEO for direct answers, GEO for AI summaries, and LLMO for conversational AI references.
Advertising Platform Updates: LinkedIn launches Reserved Ads and AI ad variants, and Google adds lifecycle marketing templates to Analytics.
Creator Economy & Social Updates: Meta launches a centralized support hub, TikTok adds Shared Collections and Shared Feed, and Meta updates Instagram’s Marketing API with new metrics.
SEO News: Google adds social channel performance data to Search Console.
AI Advancements: Anthropic acquires Bun JavaScript runtime to accelerate Claude Code development.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Neil Patel on Optimizing for AI Search Systems

Neil Patel on Optimizing

for AI Search Systems

Neil Patel broke down three optimization approaches for AI-driven search: AEO (Answer Engine Optimization) for featured snippets, GEO (Generative Engine Optimization) for AI summaries, and LLMO (Large Language Model Optimization) for conversational AI references.

LinkedIn Launches New Ad Formats

LinkedIn Launches

New Ad Formats

LinkedIn rolled out Reserved Ads that guarantee first-slot placement and AI ad variants that generate multiple copy versions from your existing headlines, plus flexible ad creation that automatically optimizes image, video, and copy combinations.

Google’s New Marketing Templates

Google’s New Marketing

Templates

Google added two audience templates to Analytics: High-Value Purchasers and Disengaged Purchasers, both syncing directly with Google Ads for automatic targeting and remarketing.

Meta Launches Centralized Support Hub

Meta Launches Centralized

Support Hub

Meta rolled out a centralized support hub on Facebook and Instagram that brings all account support tools into one place, with an AI assistant being tested for instant help with recovery and settings.

TikTok’s New Sharing Features

TikTok introduced Shared Collections for organizing videos with friends and Shared Feed that delivers 15 curated videos daily to private chats based on both users’ interests.

Meta Updates Instagram Marketing API

Meta Updates Instagram

Marketing API

Meta added Reels Skip Rate, Repost Counts, and Instagram Profile Visits from ads to the Marketing API, giving third-party tools access to more engagement data.

Google Adds New Data to Search Console

Google Adds New

Data to Search Console

Google is rolling out social channel performance data in Search Console, showing clicks, impressions, and search queries leading to your social profiles alongside website metrics.

Anthropic Acquires Bun JavaScript Runtime

Anthropic Acquires

Bun JavaScript Runtime

Anthropic announced it’s acquiring Bun, a high-performance JavaScript runtime, to accelerate Claude Code development and infrastructure.

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