What's New in Marketing This Week - December 24th
This post contains all the source links and expanded details from Edition #29 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel Strategies: LinkedIn’s SMB guide emphasizes credibility as the new currency in B2B.
- Creator Economy & Social Updates: Meta tests limiting link posts to two per month, and Instagram limits hashtags to five per post.
- SEO News: Google deletes reviews at record levels, including legitimate five-star reviews.
- AI Advancements: Claude launches Chrome browser extension.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
LinkedIn Shares SMB Credibility Guide
LinkedIn Shares SMB
Credibility Guide
LinkedIn published a guide for small businesses on building credibility, covering thought leadership content, video showcases, employee advocacy, and advertising.
Meta Limits Organic Link Posts
Meta Limits Organic
Link Posts
Meta is testing a restriction limiting certain Facebook Pages to two link posts per month unless they subscribe to Meta Verified, which costs $14.99-$499 monthly.
Instagram Limits Hashtags
Instagram Limits Hashtags
Instagram announced a five-hashtag limit per post following a year of testing, reflecting the platform’s shift toward AI-powered recommendations over hashtag discovery.
Google Deletes Reviews at Record Levels
Google Deletes Reviews
at Record Levels
Analysis shows Google is removing reviews at unprecedented rates in 2025, with five-star reviews now accounting for a sizable share of deletions.
Claude Launches Browser Extension
Claude Launches
Browser Extension
Anthropic released Claude for Chrome, allowing Claude to navigate websites, click buttons, and fill forms directly in your browser.
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