What's New in Marketing This Week - March 11th
This post contains all the source links and expanded details from Edition #40 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel Strategies: AI generates the options… but you still have to pick the right one.
- Project Management & Workflow: Notion can now create and edit images directly on your pages.
- Advertising Updates: Google is auto-adding AI voice-overs to Performance Max video ads.
- Creator Economy & Social Updates: Engagement dropped on Instagram, LinkedIn, and Threads in 2025, and X is now reading long-form articles out loud.
- AI Advancements: OpenAI released GPT-5.4 and a ChatGPT add-in for Excel.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
Niel Patel on Using AI To Support Your Process
Niel Patel on Using AI To
Support Your Process
Senior graphic designer Dominic Bromley published a breakdown of where AI actually fits inside a creative workflow. His core argument is that AI handles divergence by generating many options quickly, but humans handle convergence by deciding which option best serves the brand and the user.
Notion AI Can Now Create and Edit Images
Notion AI Can Now Create
and Edit Images
Notion rolled out image generation and editing directly inside Notion AI. You can generate images in image blocks, edit existing images with follow-up instructions, or ask Notion AI in chat to create flowcharts, infographics, and diagrams based on content already on your page.
Google Ads is Adding AI Voice-Overs
Google Ads is Adding
AI Voice-Overs
Google is automatically enrolling Performance Max advertisers in an AI voice-over program that narrates video ads using copy from their existing headlines and descriptions. The feature only activates on videos without an existing voice track, and the new narrated version is saved as a separate asset. Advertisers who don’t opt out by March 20 will have their ads automatically eligible for voice enhancement.
Engagement Decline on Social Platforms
Engagement Decline
on Social Platforms
Buffer analyzed tens of millions of posts from 191,000+ users and found that Instagram, LinkedIn, and Threads engagement rates dropped throughout 2025. Facebook, Pinterest, and TikTok saw slight increases.
X Adds Audio to Long-Form Articles
X Adds Audio to
Long-Form Articles
X rolled out a “Listen” button on long-form articles in the app, letting users hear AI-generated audio versions of written posts via Grok’s voice. The audio plays while scrolling or in the background when switching to other apps.
OpenAI Releases GPT-5.4 and ChatGPT for Excel
OpenAI Releases GPT-5.4
and ChatGPT for Excel
OpenAI launched GPT-5.4 on March 5, its most capable model yet for professional work, alongside a beta Excel add-in that brings ChatGPT directly into spreadsheets.
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