What's New in Marketing This Week - April 29th
This post contains all the source links and expanded details from Edition #47 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Leadership & Personal Growth Insights: Dan Martell breaks down why procrastination is an avoidance problem (not a focus problem).
- Podcast of the Week: Hormozi coaches six business owners (live) on his YouTube channel.
- Advertising Updates: Meta’s AI business assistant is now live globally inside Ads Manager, and Adthena launched a tool to convert your Google Ads campaigns into ChatGPT formats.
- Creator Economy & Social Updates: TikTok now lets creators manage the keywords assigned to their videos.
- AI Advancements: LinkedIn launched Crosscheck, a tool that lets you blind taste-test AI models against each other to find the best one for your work.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
Dan Martell on How to Stop Procrastinating
Dan Martell on How to
Stop Procrastinating
Martell breaks down why procrastination isn’t a focus problem — it’s an avoidance problem. The task isn’t unclear. You’re not waiting on anyone. You just don’t start. His framework covers identifying internal triggers, separating signal from noise in your calendar, adding friction to bad habits, and building momentum through small actions rather than waiting for motivation.
Alex Hormozi Helps 6 Business Owners Scale in 33 Minutes
Alex Hormozi Helps
6 Business Owners
Scale in 33 Minutes
In this recent episode, Hormozi works through the real constraints holding back six service business owners. Across every conversation, the pattern is the same: the thing the owner thinks is the problem usually isn’t. There’s almost always something that has to be fixed first before the obvious problem can even be addressed.
Meta Expands AI Business Assistant
Meta Expands AI
Business Assistant
Meta is rolling out its AI business assistant to advertisers and agencies across the world. The tool — which lives inside Meta Ads Manager — answers questions about business performance, flags optimization opportunities, and helps resolve common account issues without needing to reach a human support rep.
Adthena Launches Google Ads-to-ChatGPT Conversion Tool
Adthena Launches
Google Ads-to-ChatGPT
Conversion Tool
Ad tech firm Adthena released AdBridge, a tool that converts existing Google Ads campaigns into formats ready for ChatGPT advertising. Instead of rebuilding from scratch, it analyzes your current search campaigns and generates keyword lists, negative keywords, and competitive insights that can be applied directly to ChatGPT campaigns. It also shows which brands are appearing in specific auctions, how often, and which prompts are triggering those placements.
TikTok Lets Creators Manage Post Keywords
TikTok Lets Creators
Manage Post Keywords
TikTok added a new option that lets creators view, add, and remove keywords automatically assigned to their videos. The keywords are based on popular searches and used by TikTok’s algorithm to match content with audiences. Creators can now block keywords that don’t fit their content and suggest more relevant ones — though TikTok retains oversight to prevent abuse.
LinkedIn Launches Crosscheck AI Model Comparison Tool
LinkedIn Launches
Crosscheck AI Model
Comparison Tool
LinkedIn rolled out a new tool called Crosscheck for Premium members in the U.S. that lets you test prompts across multiple AI models side by side. You submit a prompt, get two anonymous responses from different models, and rate which one was better. LinkedIn publishes leaderboards showing which models perform best across different query types.
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