What's New in Marketing This Week - May 27th

This post contains all the source links and expanded details from Edition #51 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Leadership & Personal Growth: Hormozi breaks down six ways to build capacity when you’re not sure what to do next.
Advertising Updates: OpenAI’s ChatGPT Ads Manager added daily budgets and zip-code targeting, and Google brought marketing mix modeling into Analytics 360.
Creator Economy & Social Updates: Meta launched Forum, a standalone Reddit-style app for Facebook group discussions, and LinkedIn published video creation tips based on what’s working in the app right now.
AI Advancements: Google launched Gemini Spark.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Alex Hormozi on How to Catch Up (When

You’re Not Sure What to Do)

Alex Hormozi on How

to Catch Up (When You’re

Not Sure What to Do)

In this recent video, Hormozi breaks down six principles for building capacity before you know your next move — saving money, stacking skills, building an audience without a product, creating a waitlist, and expanding your network. The through-line: opportunities present themselves to everyone, but only people who have already prepared can recognize and act on them.

OpenAI Expands ChatGPT Ads Manager

OpenAI Expands ChatGPT

Ads Manager

OpenAI added daily budget options, more granular location targeting (by state, DMA, and zip code), and aggregate reporting totals to its Ads Manager Beta. It’s also testing dynamic calls-to-action inside ChatGPT ads.

Google Brings Meridian Marketing Mix

Modeling into Analytics 360

Google Brings Meridian

Marketing Mix Modeling

into Analytics 360

Google is integrating Meridian — its open-source marketing mix modeling tool — into Google Analytics 360, alongside a new predictive metric called Qualified Future Conversions (QFCs) that uses Gemini to estimate how current ad activity might influence future purchases.

Meta Launches Forum

Meta released a new standalone app called Forum that pulls all of a user’s Facebook groups into a Reddit-style experience. Users sign in with their Facebook credentials, see discussions across their groups, ask questions, and get answers from real people in relevant communities. Content posted in Forum also appears in the original Facebook group. It’s available now on iOS.

LinkedIn Shares Video Creation Tips

LinkedIn Shares Video

Creation Tips

LinkedIn published guidance on what’s working for video in the app. They suggest sharing real experiences and a clear point of view, posting two to five times per week, and focusing on overall engagement trends rather than individual post performance.

Google Launches Gemini Spark

Google Launches

Gemini Spark

Google announced Gemini Spark, a cloud-based AI agent that runs background tasks 24/7 even when your devices are off. It connects to Gmail, Docs, Sheets, Calendar, and third-party apps including Canva, Asana, Dropbox, and Adobe. It also includes an Agent Payments Protocol that limits what the agent can spend and which merchants it can interact with.

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