What's New in Marketing This Week - June 3rd

This post contains all the source links and expanded details from Edition #52 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Advertising Updates: Google updated its Data Manager API so you can send offline conversion data to multiple ad platforms at once.
Creator Economy & Social Updates: Meta launched paid add-on subscriptions for Instagram and WhatsApp, and Instagram added a teleprompter directly to the main camera.
SEO News: LinkedIn breaks down why its content shows up in AI chatbot responses.
AI Advancements: Anthropic released Claude Opus 4.8, and NVIDIA launched NemoClaw.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Google Now Sends Conversion Data Across Its Ad Platforms

Google Now Sends

Conversion Data Across

Its Ad Platforms

Google updated its Data Manager API so advertisers can send offline conversion data — like phone calls, in-person sales, or CRM leads — to multiple Google ad platforms at once instead of doing it separately for each one. It also added IP address support for Customer Match, which should help Google match your customer lists to more users starting Q3 2026.

Meta Launches Paid Add-On Subscriptions

Meta Launches Paid

Add-On Subscriptions

Meta is rolling out new subscription tiers across its apps. Instagram Plus adds Stories insights, extended Story duration beyond 24 hours, and new animations. On the AI side, Meta is testing Meta One Plus ( and Meta One Premium for more capacity on complex AI requests.

Instagram Adds Teleprompter to Main Camera

Instagram Adds Teleprompter

to Main Camera

Instagram moved its teleprompter feature from the Edits app into the main Instagram camera. You can now upload a script that scrolls while you record, with adjustable speed, keeping the text just below the front-facing camera so you’re looking directly at the lens.

LinkedIn Shares Tips for Getting Your Content Cited by AI Chatbots

LinkedIn Shares Tips for

Getting Your Content Cited

by AI Chatbots

LinkedIn is one of the most frequently cited sources in AI chatbot responses — and a LinkedIn consultant broke down why. The short version: content that’s clearly structured, directly answers specific questions, and uses plain language tends to get picked up by AI systems more reliably than content optimized purely for traditional search.

Anthropic Releases Claude Opus 4.8

Anthropic Releases

Claude Opus 4.8

Anthropic upgraded Claude Opus with a new version. The most notable improvement is honesty. Opus 4.8 is around four times less likely to let flaws pass unremarked, and early testers report it’s more likely to flag uncertainty rather than confidently claim progress it hasn’t made. Another addition is effort control (letting users choose how deeply Claude thinks before responding).

NVIDIA Launches NemoClaw

NVIDIA released NemoClaw, a single-command installation that adds security, privacy, and dedicated computing infrastructure to OpenClaw agents. It installs NVIDIA’s own AI models alongside a sandboxed runtime that keeps your agent’s activity isolated and private — so your data stays on your machine instead of being sent to the cloud. It works on NVIDIA gaming and workstation hardware, as well as their AI supercomputers, and supports cloud models through a privacy router when needed.

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