What's New in Marketing This Week - June 10th

This post contains all the source links and expanded details from Edition #53 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Leadership & Personal Growth: Hormozi breaks down the four paths to building wealth.
Advertising Updates: Google added asset testing tools to Performance Max.
Creator Economy & Social Updates: Meta launched an AI chatbot inside the Facebook creator dashboard.
SEO News: Bots now make up 57% of all web traffic.
AI Advancements: ChatGPT’s memory system got a major upgrade, and Microsoft launched Scout.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Alex Hormozi on the 4 Proven Ways to Build Wealth

Alex Hormozi on the 4

Proven Ways to Build Wealth

In this recent video, Hormozi breaks down the four paths to building significant wealth — bootstrapping, raising capital, investing, and fund management — using examples from the Forbes top 11 richest people to show which path each took. The core argument: pick one path, play it for a decade, and you’ll end up ahead of everyone chasing shortcuts.

Google Adds Asset Testing Tools to Performance Max

Google Adds Asset Testing

Tools to Performance Max

Google is rolling out asset experiments for Performance Max, letting advertisers test different creative assets against each other before applying changes across campaigns. You can compare entirely new asset groups, test seasonal versus evergreen creative, or measure the impact of adding a single asset. You can also test assets generated by Google’s AI tools. All experiments are being consolidated under one Experiments page in Google Ads.

Meta Launches Creator Assistant Chatbot

Meta Launches Creator

Assistant Chatbot

Meta released an AI chatbot inside the Facebook creator dashboard that answers questions about what’s performing, what to post next, and what’s trending… without you having to pull reports manually. Unlike general AI tools, it has access to your actual audience data, engagement trends, and top content.

Bots Now Make Up 57% of All Web Traffic

Bots Now Make Up 57%

of All Web Traffic

Cloudflare’s data shows that automated traffic — bots, AI agents, and crawlers — now accounts for 57% of worldwide webpage requests, with humans making up the remaining 43%. Cloudflare’s CEO had predicted this would happen by 2027. It’s already here.

ChatGPT Gets a Major Memory Upgrade

ChatGPT Gets a Major

Memory Upgrade

OpenAI updated how ChatGPT remembers things about you. The old system relied on you explicitly telling it to remember something. The new system — called Dreaming — learns from your conversations automatically, stays current over time, and applies what it knows without you having to repeat yourself. It also updates its understanding as time passes, so it won’t keep treating a trip you took three months ago as something still coming up. Rolling out to Plus and Pro users in the U.S. now, with Free users to follow.

Microsoft Launches Scout

Microsoft announced Scout at its Build developer conference, its first “Autopilot” agent — a new category of always-on AI agents that work in the background without needing to be prompted. Scout connects to Outlook, Teams, OneDrive, and SharePoint, schedules meetings, flags upcoming deadlines, blocks calendar time automatically, and can browse the web to handle tasks like filing expenses. It’s built on OpenClaw technology but wrapped in enterprise-grade security controls. Currently available in experimental preview for Microsoft Frontier program customers.

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