What's New in Marketing This Week - July 8th

This post contains all the source links and expanded details from Edition #57 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Leadership & Personal Growth: Dan Martell posted a YouTube video ranking 19 skills by AI-proofness and earning potential.
Project Management & Workflow: Microsoft Copilot in Excel added reusable workflow templates for finance tasks, and Notion 3.6 brought external AI agents into team boards.
Advertising Updates: TikTok launched a centralized hub for AI ad tools, and a case study shows how adding Google-defined audiences cut invalid clicks by 50%.
AI Advancements: Claude Fable 5 is back online… and it’s included in Pro, Max, and Team plans through to July 7.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Dan Martell Ranks 19 Skills by AI-Proofness and Earning Potential

Dan Martell Ranks 19 Skills

by AI-Proofness and

Earning Potential

In this recent video, Martell ranks 19 skills on three criteria — how hard they are to learn, how defensible they are against AI, and how much money they can make. The top tier: public speaking and sales, because both require human presence, relationship, and nuance that AI can’t fully replicate. Strong bets: cybersecurity, software development, and AI automation — hard to learn but still paying well. Skills he’s writing off: SEO, graphic design, media buying, and prompt engineering — all being commoditized by AI faster than most people realize.

Microsoft Copilot in Excel An Upgrade

Microsoft Copilot in

Excel An Upgrade

Microsoft rolled out new Copilot features in Excel aimed at finance workflows. The headline additions are Skills — reusable workflow templates that guide Copilot through multi-step processes like building financial models, closing the books, or running variance analysis. You can use pre-built skills or create your own.

Notion 3.6 Is Out

Notion’s latest release focuses on making AI agents a core part of team workflows — you can now bring external agents like Claude directly into Notion boards, assign them tasks, and have them work alongside your team in one shared view.

TikTok Launches Agentic Hub

TikTok launched a centralized hub for AI tools — both TikTok’s own and third-party — that connect directly to its ad platform. Advertisers can access pre-built tools for campaign creation, creative generation, audience insights, catalog management, and performance analysis. Early partners already in the hub include HubSpot, Wix, and Constant Contact.

A Google Ads Tactic That Cut Invalid Clicks by 50%

A Google Ads Tactic That

Cut Invalid Clicks by 50%

This case study reviews a client who was seeing 60-80% invalid click rates — bot traffic clicking their ads without converting. After Google confirmed suspicious activity but insisted it had already filtered it out, the agency added 540 Google-defined audience segments to their Search campaigns set to “Targeting” mode. Invalid clicks dropped 50% immediately and conversions returned to profitable levels. The theory: bots cycling through IP addresses don’t build the kind of browsing history that gets them placed into Google’s predefined audience categories.

Claude Fable 5 Is Back

Anthropic restored access to Fable 5 on July 1 after the U.S. government lifted the export control order that pulled it offline on June 12. The shutdown was triggered by a reported safety bypass, which Anthropic investigated and patched. For Pro, Max, and Team users, Fable 5 is included in your plan through July 7 — after that it requires usage credits.

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