What's New in Marketing This Week - August 12th

This post contains all the source links and expanded details from Edition #62 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Sales Strategies: Codie Sanchez on being picky with your clients
Advertising Updates: Meta launched exclusion-only audiences to block the wrong people from seeing your ads, and Google started limiting impressions for unverified or riskier ad accounts.
Creator Economy & Social Updates: Meta added speed curves, color correction, and folders to the Edits beta, and LinkedIn updated its comments algorithm.
SEO News: Google is testing AI Mode shortcut buttons on its homepage.
AI Advancements: OpenAI’s CFO on why the goal of AI is to redesign the work around decisions you’re trying to make.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Codie Sanchez on Picking Your Clients

Codie Sanchez on

Picking Your Clients

In this piece, Sanchez introduces the idea of Customer Debt — the hidden cost of keeping bad clients. The first payment is obvious: the discount you gave, the invoice you’re still chasing. The second is what nobody counts — the hours you spent managing a bad client instead of finding a great one. Her framework ranks client types from annoying to fire immediately, with the Payment Problem at the top: if they already got the value and you’re still chasing the cash, they should have been fired yesterday.

Meta Adds Exclusion-Only Audiences

Meta Adds Exclusion-Only

Audiences

Meta launched a new audience type that can only be used to exclude people from seeing your ads — not to target them. Once created, it can’t be converted into a regular audience. Use cases include excluding people who’ve opted out of your products, people you have a legal obligation not to target, employees, or existing customers you don’t want to spend budget reaching.

Google Expands Limited Ad Serving Policy

Google Expands Limited

Ad Serving Policy

Google is rolling out an expanded version of its Limited Ad Serving policy that applies to all Google Ads, not just certain formats. Starting August, accounts Google considers higher risk will have their ad impressions limited — not disapproved — while trusted advertisers with strong account history and verification see no change. Affected accounts will receive an in-account notification and can appeal.

Meta Adds New Beta Features To Edits

Meta Adds New Beta

Features To Edits

Meta added new experimental features to the beta tab in its Edits app. Speed curves let you create dynamic speed ramps along a customizable curve — one of the most requested features from short-form video creators. One-tap color correction automatically adjusts exposure, contrast, and tone. Folders let you organize projects with drag-and-drop. All features are off by default and can be toggled on individually for testing. Available on iOS now, with some features coming to Android.

LinkedIn Updates Feed to Prioritize Comments

LinkedIn Updates Feed

to Prioritize Comments

LinkedIn is changing how comments are ranked and displayed — surfacing the ones most relevant to each individual user based on their professional interests, connections, and engagement history rather than showing comments in chronological order. LinkedIn is also pushing more active discussions into the main feed to encourage more participation. The update comes after LinkedIn reported an 18% year-over-year increase in time spent in post comments — though worth noting that a separate analysis found 30% of LinkedIn comments between April and June were entirely AI-generated.

Google Tests AI Feature Buttons on Its Homepage

Google Tests AI Feature

Buttons on Its Homepage

Google is running a limited test that adds three buttons directly beneath the search box on its homepage — Create Images, Ask About Files, and Brainstorm. Clicking any of them takes users into AI Mode. Google confirmed the test, noting it has no impact on how the core search box works.

OpenAI CFO on Building an AI-Native Finance Function

OpenAI CFO on

Building an AI-Native

Finance Function

OpenAI’s CFO Sarah Friar published five lessons from rebuilding the company’s finance function around AI. The core idea: don’t use AI to do existing work faster — redesign the work around the decision you’re trying to make. Her team moved from static spreadsheets to live dashboards, and gave non-technical finance professionals the ability to build their own tools. One team member with no coding background used AI to turn a monthly forecast into automated daily and weekly plans.

Did someone share this newsletter with you?

Did someone share

this newsletter with you?

That was sweet of them 😍.

Join a group of entrepreneurs who are creating lasting results, regardless of algorithm changes or industry trends.

Every Wednesday and Saturday, Alexander Ford and Measurable Genius share insights, frameworks, and updates from the world of entrepreneurship and marketing.

Discover how you can extract your most powerful messages—from your own experiences —instead of copying what works for others.