What's New in Marketing This Week - August 13th
This post contains all the source links and expanded details from Edition #10 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel strategies: Marinela Varazdinac saw an 80% conversion from soft launching to warm audiences, TikTok is a search engine
- Ad platforms: Meta adds Value Rules for smarter bidding, and built-in creative testing replaces guesswork
- Creator updates: Instagram launches reposts and Trial Reels, and TikTok adds community fact-checking
- AI tools: GPT-5 launches but users hate the new voice, Ubersuggest will track AI mentions
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
COURSE CREATOR HITS 80% CONVERSION
COURSE CREATOR
HITS 80% CONVERSION
A solopreneur named Marinela Varazdinac achieved an 80% opt-in to purchase rate by launching her Summer Pilates Challenge to existing subscribers instead of running cold ads.
TIKTOK BECOMES A SEARCH ENGINE
TIKTOK BECOMES
A SEARCH ENGINE
Research of 808 consumers reveals 62% use TikTok to search for tutorials, with people actively seeking how-to content, reviews, and personal expertise.
META’S VALUE RULES BOOST ROI
META’S VALUE RULES
BOOST ROI
Advertisers can now adjust bids higher or lower for specific customer segments based on their expected value, moving beyond one-size-fits-all strategies.
CREATIVE TESTING REPLACES GUESSWORK
CREATIVE TESTING
REPLACES GUESSWORK
Meta’s new Creative Testing feature lets advertisers test 2-5 ad variations within a single ad set, keeping all data and budget in one place.
INSTAGRAM ADDS REPOSTS
Users can now reshare Reels and feed posts directly to their own feed with credit to the original creator, expanding organic reach potential.
Test content before posting
Test content
before posting
Instagram’s Trial Reels let creators post up to 20 test videos daily that only show to new audiences.
IG MONTHLY ANALYTICS DELIVERED AUTOMATICALLY
IG MONTHLY ANALYTICS
DELIVERED AUTOMATICALLY
Instagram now sends automatic Story-style recaps showing total views, audience peak times, and top posts to help creators optimize their content strategy.
TIKTOK COMMUNITY FACT-CHECKING
TIKTOK COMMUNITY
FACT-CHECKING
Similar to X’s Community Notes, approved users on Tiktok can now add context to videos when multiple reviewers with different viewpoints agree the information is helpful.
GPT-5 Drama
OpenAI released GPT-5 to all users but quickly restored access to GPT-4o after users complained the new model lacked warmth.
TRACK YOUR AI VISIBILITY
Ubersuggest’s beta feature will monitor when brands appear in ChatGPT, Bing Chat, and Google’s AI answers, addressing a major visibility blind spot.
Did someone share this newsletter with you?
Did someone share
this newsletter with you?
Join a group of entrepreneurs who are creating lasting results, regardless of algorithm changes or industry trends.
Every Wednesday and Saturday, Alexander Ford and Measurable Genius share insights, frameworks, and updates from the world of entrepreneurship and marketing.
Discover how you can extract your most powerful messages—from your own experiences —instead of copying what works for others.