What's New in Marketing This Week - August 27th

This post contains all the source links and expanded details from Edition #12 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Funnel strategies: Video drives 3.38% conversions with 62% of traffic now video-based, mobile video at 74% of mobile data
Ad platforms: Google removes manual language targeting from Search ads, AI auto-detects user language by year-end
Creator updates: Instagram links Reels in series, TikTok caps hashtags at 5, Notion works offline
AI tools: Descript generates 5-second AI clips, Notion connects to ChatGPT

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Video Content Now 62% of Internet Traffic

Video Content Now 62%

of Internet Traffic

New data reveals video represents 62% of all internet traffic with mobile video at 74% of mobile data, driving 3.38% conversion rates across industries

Google Removes Language Controls from Search Ads

Google Removes Language

Controls from Search Ads

Google Ads will eliminate manual language targeting for Search campaigns by year-end, with AI automatically detecting user languages based on behavior.

Instagram Connects Reels in Series Format

Instagram Connects

Reels in Series Format

Instagram’s new feature lets creators link multiple Reels together with “Watch Part 2” prompts, enabling multi-part content that keeps viewers engaged.

TikTok Limits Videos to 5 Hashtags

TikTok Limits Videos

to 5 Hashtags

TikTok capped hashtags at five per video (for some users) to reduce spam and improve content relevance, following similar moves by other platforms.

Notion Goes offline

Notion goes offline

Notion’s comprehensive offline mode lets you edit pages without internet on desktop and mobile, with automatic syncing when you reconnect.

Descript New AI Video Clips from Text

Descript New AI

Video Clips from Text

Descript’s update generates 5-second animated clips from text prompts and creates AI avatars from images for video content.

Notion Connects to ChatGPT for Automation

Notion Connects to ChatGPT

for Automation

Notion’s Model Context Protocol lets AI tools like ChatGPT directly reference and update your Notion pages through natural language commands.

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