What's New in Marketing This Week - August 5th
This post contains all the source links and expanded details from Edition #61 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Leadership & Personal Growth: Alex Hormozi on the three questions to ask before approving any decision, and Dan Martell on the five daily habits of high performers.
- Advertising Updates: Google updated its Data Manager API to make Customer Match audience management faster, and YouTube published its first guide for audio ads.
- Creator Economy & Social Updates: TikTok upgraded its AI video generation for ads… but it’s also pulling back on AI-generated content in feeds.
- AI Advancements: OpenAI cut prices on GPT-5.6 Luna by 80%.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
Alex Hormozi on Decision Making
Alex Hormozi on
Decision Making
In this video, Hormozi shares the three questions he uses before approving any action or making any bet in his business. First: “What problem are you trying to solve?” — because most people take action on things they know how to do rather than things that actually need doing. Second: “What would it take?” — because asking “can we?” invites a no, while asking what it would take invites a solution. Third: “What do you want to have happen?” — because it cuts through the emotional reasoning and gets to the actual desired outcome. He follows up any answer with three more: what does that mean, how do you know, and so what.
Dan Martell on the Daily Habits
That Separate High Performers
Dan Martell on the
Daily Habits That
Separate High Performers
In this video, Martell breaks down the five habits he’s observed across high performers — people who sustain excellence over time, not just peak once. The five: they seek clarity on who they want to be and what matters before the day starts, they generate energy deliberately instead of waiting to feel motivated, they raise the necessity to perform by connecting to purpose and other people, they increase productivity by focusing only on what moves the needle, and they demonstrate courage by doing the hard thing even when afraid.
Google Expands Data Manager API
Google Expands Data
Manager API
Google updated its Data Manager API with three notable changes. First, you can now clear an entire Customer Match audience list in one operation. Second, when data has issues during ingestion, the API now processes the valid records and flags the problematic ones with detailed warnings. Third, advertisers can now send more address data to Google Analytics.
YouTube Publishes Guide for Audio Ads
YouTube Publishes
Guide for Audio Ads
Google released its first standalone help page for YouTube audio ads, consolidating setup instructions, creative specifications, and best practices in one place. Audio ads run across YouTube and YouTube Music during listening-focused experiences. Advertisers upload a video creative — ideally a static image or simple animation — with ads up to 15 seconds running as non-skippable and 16-30 seconds running as skippable
TikTok Upgrades Its AI Video Generation for Ads
TikTok Upgrades
Its AI Video
Generation for Ads
TikTok integrated ByteDance’s Dreamina Seedance 2.5 model into its Symphony ad tools, upgrading AI-generated video capabilities for advertisers. The main changes: video clips can now be up to 30 seconds (up from 15), advertisers can upload up to 50 reference assets to guide generation (up from 9), and the model produces sharper imagery with better lighting, motion, and character consistency. Rolling out to select paid advertisers in select markets now.
OpenAI Cuts Prices on GPT-5.6 Luna and Terra
OpenAI Cuts Prices on
GPT-5.6 Luna and Terra
OpenAI dropped prices on two of its GPT-5.6 models. Luna — the fastest, most affordable option — is now 80% cheaper. Terra — the balanced everyday model — is 20% cheaper. Luna now costs $0.20 per million input tokens and $1.20 per million output tokens. Terra is $2 per million input and $12 per million output. OpenAI also introduced Fast mode for Sol, delivering up to 2.5x faster speeds at twice the price.
Did someone share this newsletter with you?
Did someone share
this newsletter with you?
Join a group of entrepreneurs who are creating lasting results, regardless of algorithm changes or industry trends.
Every Wednesday and Saturday, Alexander Ford and Measurable Genius share insights, frameworks, and updates from the world of entrepreneurship and marketing.
Discover how you can extract your most powerful messages—from your own experiences —instead of copying what works for others.