What's New in Marketing This Week - December 3rd

This post contains all the source links and expanded details from Edition #26 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Funnel Strategies: Niel Patel shows why Youtube is the place to be.
Advertising Platform Updates: Google Ads launches Nano Banana Pro for image generation, and adds custom dashboard views.
Creator Economy & Social Updates: X algorithmically ranks your ‘Following’ feed based on predicted engagement instead of chronological order.
Email Marketing Evolution: Mailchimp adds attribution windows, funnel insights, and audience source analytics.
AI Advancements: Perplexity launches conversational shopping with instant checkout, and Google AI uses Gemini 3 for complex searches.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Neil Patel on YouTube’s Growing Role in Search

Neil Patel on YouTube’s

Growing Role in Search

Neil Patel released data showing that YouTube citations in Google’s AI Overviews increased 414% overall…”how-to” queries are up 651% and visual demonstrations up 592%.

Google Ads Tests Nano Banana Pro AI Image Tool

Google Ads Tests Nano

Banana Pro AI Image Tool

Google Ads is upgrading to Nano Banana Pro, a Gemini 3 Pro-powered image model that creates and edits images directly inside campaigns (with improved text rendering and brand consistency).

Google Ads New Custom Dashboard Views

Google Ads New Custom

Dashboard Views

Google Ads now lets you create up to five custom Overview tab layouts to organize the metrics that matter most to you.

X Algorithmically Ranks Your Following Feed

X Algorithmically Ranks

Your Following Feed

X started using Grok AI to rank your “Following” feed based on predicted engagement instead of chronological order.

New Mailchimp Features

Mailchimp rolled out customizable attribution windows, conversion funnel insights, and audience source analytics.

Perplexity Launches New Shopping Feature

Perplexity Launches

New Shopping Feature

Perplexity rolled out conversational shopping that uses back-and-forth questions to find products (and partnered with PayPal for instant checkout).

Google Routes Searches to Gemini 3

Google Routes

Searches to Gemini 3

Google started using Gemini 3 Pro to answer difficult questions in AI Mode (for Google AI Pro and Ultra subscribers in the USA).

Claude Launches Opus 4.5

Anthropic released Claude Opus 4.5, its most advanced AI model that handles ambiguous requests better and manages longer conversations without hitting usage limits.

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