What's New in Marketing This Week - February 11th
This post contains all the source links and expanded details from Edition #36 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Podcast of the Week: “Marketing Against the Grain” talked about how to useAI to turn sales calls into custom proposals and follow-up content.
- Leadership & Personal Growth: Dan Martell shares nine growth lessons from 2025… and what it takes to reach the next level.
- Advertising Updates: Google Ads launches a diagnostics tool to catch data connection issues.
- Creator Economy & Social Updates: Meta is developing an AI chatbot for group chats, and TikTok releases a 40-page creative guide for businesses.
- AI Advancements: Anthropic releases Claude Opus 4.6, and ChatGPT officially launches ad testing in the U.S.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
“Marketing Against the Grain” on AI Sales Workflows
“Marketing Against the Grain”
on AI Sales Workflows
In a recent episode, HubSpot’s Kipp Bodnar and Kieran Flanagan discussed using AI to turn recorded sales calls into custom marketing assets—feeding call transcripts into an AI tool to automatically generate proposal decks or follow-up content tailored to what was discussed.
Dan Martell Shares 9 Growth Lessons
Dan Martell Shares 9
Growth Lessons
Dan Martell published a reflective article outlining nine lessons learned from 2025, covering themes like confidence, discipline, and what it actually takes to grow.
Google Ads Launches Diagnostics Tool
Google Ads Launches
Diagnostics Tool
Google Ads rolled out a new diagnostics feature in Data Manager that monitors the health of data connections including offline conversions, CRM imports, and tagging. A centralized dashboard assigns status labels (Excellent, Good, Needs Attention, Urgent) and surfaces specific errors like failed imports, formatting issues, and credential problems.
Meta AI Chatbot for Group Chats
Meta AI Chatbot
for Group Chats
Meta is reportedly developing a dedicated AI chatbot called “Kai” for group chats on its platforms. Kai would live in a private sidebar conversation and help users catch up on missed messages, find mentions, recall meetup details, generate images, and help compose responses—all without exposing private chat data to the broader Meta AI system.
TikTok Publishes 40-Page Creative Guide
TikTok Publishes 40-Page
Creative Guide
TikTok released a new guide covering content strategy, ad structure, hook creation, creator partnerships, and optimization using TikTok’s AI-powered creative tools.
Anthropic Releases Claude Opus 4.6
Anthropic Releases
Claude Opus 4.6
Anthropic released its most advanced model yet, with significant improvements to reasoning, long-context handling, and everyday work tasks like research, financial analysis, and document creation. The release also includes a Claude in PowerPoint research preview alongside updates to Claude in Excel.
ChatGPT Officially Launches Ad Testing
ChatGPT Officially
Launches Ad Testing
OpenAI began testing ads in ChatGPT for logged-in adult users on Free and Go tiers in the U.S. Ads are clearly labeled, visually separated from answers, matched to conversation topics, and don’t influence ChatGPT’s responses. Advertisers only receive aggregate performance data—not user conversations or personal details. Plus, Pro, Business, Enterprise, and Education users won’t see ads.
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