What's New in Marketing This Week - February 18th

This post contains all the source links and expanded details from Edition #37 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Leadership & Personal Growth: Sahil Bloom’s Think Week playbook for creating space to think strategically.
Project Management & Workflow: Asana launches Claude integration, and a Notion case study shows how to use AI to create workflow improvements.
Advertising Updates: Meta integrates Manus AI into Ads Manager, TikTok launches Local feed in the US, and Google Ads may be re-enabling paused keywords automatically.
SEO News: Neil Patel explains entity-based SEO and how search engines now evaluate meaning instead of just keywords.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Sahil Bloom’s Think Week Playbook

Sahil Bloom’s Think

Week Playbook

Sahil Bloom published a step-by-step guide for running a “Think Week” (or Think Day)—a structured ritual for creating space to slow down, zoom out, and invest energy into what matters to you.

Asana Launches Claude Integration

Asana Launches

Claude Integration

Asana released an integration that connects your Asana workspace directly into Claude conversations. Users can check portfolio status, create and assign tasks, kick off projects, and review work without switching between tools.

Notion Case Study

A Notion consultant published a case study showing how a team went from “idea leakage” across scattered tools to 10/10 workflow satisfaction in 8 weeks.

Meta Integrates Manus AI into Ads Manager

Meta Integrates Manus

AI into Ads Manager

Meta is now alerting advertisers that they can access Manus AI functionality directly within Ads Manager. Manus, which Meta acquired last month, builds AI agents that handle tasks like report-building and audience research.

TikTok Launches Local Feed in the US

TikTok Launches Local

Feed in the US

TikTok rolled out a Local feed tab on the home screen for US users, featuring content from nearby creators and businesses including travel, events, restaurants, and shopping.

Google Ads Re-Enables Paused Keywords

Google Ads Re-Enables

Paused Keywords

Some advertisers report that Google’s “Low activity system bulk changes” tool is automatically re-enabling paused keywords without advertiser approval.

Neil Patel on Entity-Based SEO

Neil Patel on

Entity-Based SEO

Neil Patel published an article explaining how search engines now evaluate meaning and context instead of just counting keywords. Entity-based SEO focuses on clearly defined people, brands, products, and concepts—and the relationships between them—rather than isolated keywords.

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