What's New in Marketing This Week - February 25th
This post contains all the source links and expanded details from Edition #38 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel Strategies: Adobe’s 2026 report shows AI can personalize at scale, but only if your customer data is clean and unified first.
- Advertising Platform Updates: Meta is replacing reach and impressions with a “views” metric by June 2026, and Google Ads support now requires you to authorize account access before they’ll help you.
- Project Management & Workflow: Notion launched Library to declutter your sidebar as your workspace grows.
- Email Marketing Insights: Data from 2 billion emails shows that sending to smaller, targeted segments consistently outperforms blasting your entire list.
- AI Advancements: OpenAI added an “Elevated Risk” warning label for AI features that connect to the internet or other systems.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
Adobe Report: AI Raises the Bar for Relevance
Adobe Report: AI Raises
the Bar for Relevance
Adobe’s 2026 AI and Digital Trends report found that half of customers give promotional content only 2-5 seconds to capture their attention, and 50% will disengage if promotions feel irrelevant or mistimed.
Notion Launches a Library
Notion Launches
a Library
Notion released Library, a full-page view that consolidates Teamspaces, Recents, Favorites, Private pages, and Shared pages into separate tabs. The feature is designed to declutter sidebars as workspaces grow, letting users customize their sidebar to show only daily essentials while keeping everything else accessible in Library.
Meta Updates Marketing API
Meta Updates
Marketing API
Meta announced changes to its Graph API to align external apps and tools with its shift to “views” as the primary performance metric. By June 2026, Meta will introduce a “Page Viewer Metric” to replace legacy reach metrics and retire Post/Page Reach, Video Impressions, and Story Impressions metrics.
New Google Ads Support Requirement
New Google Ads Support
Requirement
Advertisers contacting Google Ads support must now grant explicit authorization before submitting help requests… giving Google specialists permission to access and make changes directly inside their account.
Email Benchmark Report
Email Benchmark
Report
Higher Logic released its 2025–2026 Association Email Benchmark Report based on data from 1,500 organizations and 2 billion emails. The key finding is that even you can achieve high engagement by sending to smaller, targeted segments instead of blasting their entire list.
OpenAI Introduces “Elevated Risk” Label
OpenAI Introduces
“Elevated Risk” Label
OpenAI created a warning label called “Elevated risk” for AI features that connect to the internet or other systems, which makes them more vulnerable to security issues. The label is designed to make users aware of potential risks before turning on these features.
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