What's New in Marketing This Week - February 4th
This post contains all the source links and expanded details from Edition #35 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel Strategies: Alex Hormozi helps a coaching business scale by cutting what doesn’t drive results and restructuring their offer/delivery model.
- Leadership & Personal Growth: Dan Martell shares seven principles for achieving goals with less friction.
- Advertising Updates: TikTok research shows premium ad formats generate 3-4x more revenue per impression, and Google Ads API v23 breaks down Performance Max by channel.
- SEO News: Google explores opt-out controls for AI search features.
- AI Advancements: X launches Grok Imagine 1.0 for AI video generation.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
Alex Hormozi on Scaling Service Businesses
Alex Hormozi on Scaling
Service Businesses
In a recent YouTube video, Alex Hormozi worked with a couple running a $480K/year coaching business to solve their biggest constraints: maxed-out delivery capacity, slow cash flow cycles, and expensive customer acquisition.
Dan Martell’s Success “Cheat Codes”
Dan Martell’s Success
“Cheat Codes”
Dan Martell published an article outlining seven principles for achieving goals with less friction.
New TikTok Research Report
New TikTok
Research Report
TikTok partnered with Ebiquity to analyze major brands and found that premium formats generate 3-4x more revenue per thousand impressions compared to standard ads, despite higher costs.
Google Ads API v23 Breaks Down PMax by Channel
Google Ads API v23 Breaks
Down PMax by Channel
Google’s Ads API v23 update allows advertisers to report Performance Max campaign results by individual channels.
Google Explores Opt-Out Controls for AI Search
Google Explores Opt-Out
Controls for AI Search
Google announced it’s exploring updates to let websites opt out of appearing in AI Overviews and other Search generative AI features, following a UK Competition and Markets Authority consultation.
xAI Releases Grok Imagine 1.0
xAI Releases Grok
Imagine 1.0
X launched Grok Imagine 1.0, its updated AI video generation tool that creates 10-second videos at 720p resolution with improved audio. The platform reports generating 1.245 billion videos in the last 30 days.
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