What's New in Marketing This Week - January 14th

This post contains all the source links and expanded details from Edition #31 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Leadership & Personal Growth Insights: McKinsey emphasizes the need for leaders who can bridge the gap between technology and strategy.
Project Management & Workflow: Trello released a limited-edition AI feature that generates personalized goal-tracking boards.
Advertising Updates: Google launches A/B testing for Performance Max assets and tests expanded video limits (from 5 to 15 videos per Asset Group).
SEO News: Google shows AI Overviews based on user engagement (if searchers don’t interact, the AI Overview disappears).
Sales Strategies: Dan Martell’s retention system shows that customers cancel due to confusion or slow value delivery… not just price.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

McKinsey on Building AI-Savvy Business Leaders

McKinsey on Building

AI-Savvy Business Leaders

McKinsey published an article emphasizing that AI tools alone don’t create competitive advantage—organizations need “domain owners” who can bridge technology and strategy to turn AI potential into measurable impact.

Trello Tests AI-Powered Resolution Boards

Trello Tests AI-Powered

Resolution Boards

Trello released a limited-edition AI feature (available through January) that generates personalized goal-tracking boards. The New Year’s Resolution Board Builder creates structured boards with lists for vision & goals, quick wins, milestones, habits, in-progress tasks, and reflections based on a user’s resolution prompt.

Google Launches A/B Testing for PMax

Google Launches A/B

Testing for PMax

Google released a beta feature that lets Performance Max advertisers A/B test asset sets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, expanding a capability previously limited to retail campaigns.

Google Releases Expanded Video Limits

Google Releases Expanded

Video Limits

Google appears to be increasing the number of video assets allowed per Asset Group in Performance Max campaigns from 5 to as many as 15. The change hasn’t been formally announced, suggesting it’s either in testing or rolling out gradually.

AI Overviews Are Based on User Engagement

AI Overviews Are Based

on User Engagement

Google VP Robby Stein confirmed that Google tests AI Overviews on specific query types and only keeps them if users engage. If users don’t click, interact, or show value through engagement metrics, the AI Overview disappears and Google applies that learning to similar queries.

Dan Martell on Customer Retention

Dan Martell on

Customer Retention

Business coach Dan Martell published a seven-step retention system emphasizing that customers rarely cancel because of price—they cancel due to confusion or slow value delivery.

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