What's New in Marketing This Week - January 28th
This post contains all the source links and expanded details from Edition #34 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel Strategies: Marketing expert argues traditional funnels are obsolete as buyers jump between platforms.
- Project Management & Workflow: Notion releases 3.2 with mobile AI and performance improvements, and remote work experts emphasize async systems with centralized knowledge bases.
- Advertising Updates: TikTok publishes Smart+ campaign guide, and Google Ads launches Experiment Center.
- AI Advancements: OpenAI prices ChatGPT ads at $60 per 1,000 impressions with limited performance data.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
From Funnels to Feedback Loops
From Funnels to
Feedback Loops
LunarLinks CEO Kris Flank argues that traditional marketing funnels are obsolete in 2026 as buyers jump between TikTok, Google, Amazon, Reddit, ChatGPT, and YouTube before purchasing.
Notion Releases 3.2 Update
Notion Releases
3.2 Update
Notion rolled out version 3.2 with mobile AI features, multi-model AI selection (GPT-5.2, Claude Opus 4.5, Gemini 3), a People Directory for workspace members, improved Jira integration for cross-platform project tracking, multi-account support in Notion Mail, and desktop performance improvements.
Remote Work Experts Emphasize Async Systems
Remote Work Experts
Emphasize Async Systems
Industry experts recommend structuring remote workflows around clear async systems to reduce wasted time searching for information. Key practices include creating a single source of truth (centralized knowledge base instead of scattered emails and chats) and establishing communication rhythms.
TikTok Publishes Smart+ Campaign Guide
TikTok Publishes Smart+
Campaign Guide
TikTok released a 23-page guide explaining its AI-powered Smart+ campaign system. The guide includes step-by-step instructions for setting up both fully automated and manual campaigns, adding multiple asset groups, and using bulk import/export features to manage large volumes of ads efficiently.
Google Ads Launches Experiment Center
Google Ads Launches
Experiment Center
Google Ads released a new Experiment Center that consolidates traditional A/B experiments and lift studies into a single dashboard. Advertisers can now manage tests around bidding, targeting, and creatives alongside studies measuring brand, search, or conversion lift.
ChatGPT Ads Come with Premium Prices
ChatGPT Ads Come
with Premium Prices
OpenAI is pricing ChatGPT ads at approximately $60 per 1,000 impressions—roughly three times higher than typical Meta ads—but advertisers will only receive high-level reporting like total impressions or clicks.
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