What's New in Marketing This Week - January 7th

This post contains all the source links and expanded details from Edition #31 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Funnel Strategies: Simple funnels with one offer, one audience, and clear messaging outperform complex multi-offer funnels.
Leadership & Personal Growth Insights: As we start the new year, revisit Simon Sinek’s “Start With Why.”
Project Management & Workflow: ClickUp launched Super Agents, and Asana rolled out multiple workflow enhancements.
Advertising Updates: Google Ads added a shortcut button in Change history that lets you jump directly to affected campaigns.
Email Marketing Evolution: HighLevel released new customizable templates for funnels, emails, forms, surveys, social posts, and Google Ads.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Simplicity is Key

ClickFunnels is continuing to emphasize that the best-performing funnels are the simplest: one compelling offer, clear messaging, and measurable steps at each stage.

Simon Sinek’s “Start With Why”

Simon Sinek’s

“Start With Why”

Leadership expert Simon Sinek’s “Start With Why” concept is being revisited as business owners refocus for the new year. Sinek’s Golden Circle framework emphasizes that purpose-driven leaders inspire action by communicating why they do what they do, not just what they offer or how they deliver it.

ClickUp Launches Super Agents

ClickUp Launches

Super Agents

ClickUp released Super Agents. These are AI agents that work inside ClickUp and function like real teammates. Super Agents can see tasks, docs, chats, meetings, and schedules in one place, run entire workflows 24/7, and collaborate like teammates.

Asana Releases Year-End Improvements

Asana Releases Year-End

Improvements

Asana rolled out workflow enhancements in late December including smarter advanced search that lets you filter tasks by custom field values (like “High Priority” or specific budget ranges) and a one-click option to export any project’s tasks to Excel.

Google Ads Adds Change History Shortcut Button

Google Ads Adds Change

History Shortcut Button

Google Ads added a “Go to…” dropdown in the Change history report that lets you jump directly from a logged change to the affected campaign or ad group.

GoHighLevel Launches New Templates

GoHighLevel Launches

New Templates

GoHighLevel released new templates across multiple formats including three funnel templates, one email template, one form template, one survey template, four social templates, five Google Ad templates, and one photographer snapshot. The templates are fully customizable and designed to streamline workflow for agencies and businesses.

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