What's New in Marketing This Week - July 22nd
This post contains all the source links and expanded details from Edition #59 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Leadership & Personal Growth: Zuby on how to eliminate fear and anxiety when you’re public speaking.
- Sales Strategies: A 7-step framework for getting your first 100 customers.
- Advertising Updates: Google dropped the $50K spend requirement for Lead Form assets, and a PPC strategist shared a four-question framework for evaluating ad creative before you spend money testing it.
- Project Management & Workflow: Notion’s AI agent can now manage your calendar.
- AI Advancements: A Stanford study found AI assistants agree with you 49% more than humans do.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
Zuby on the Secret to Speaking Without Fear and Anxiety
Zuby on the Secret
to Speaking Without
Fear and Anxiety
In this episode, Oxford-educated rapper and author Zuby breaks down where fear of speaking up actually comes from — and why the solution isn’t more confidence, it’s less self-focus. His argument: most anxiety around speaking, whether on stage, online, or in a room, comes from being too focused on yourself.
A 7-Step Framework for Getting Your First 100 Customers
A 7-Step Framework
for Getting Your
First 100 Customers
This video breaks down why getting your first 100 customers requires a completely different approach than scaling beyond that. Before you have testimonials, ad budgets, or brand awareness, the only thing that works is getting close to real people with real problems. The seven steps cover identifying expensive problems worth solving, running customer discovery conversations, building trust before you build traffic, creating referral flywheels, turning objections into sales assets, owning one niche before expanding, and maximizing lifetime value from day one.
Google Drops $50K Spend Requirement for Lead Form Assets
Google Drops $50K
Spend Requirement
for Lead Form Assets
Google quietly removed the $50,000 lifetime ad spend requirement that previously blocked smaller advertisers from accessing Lead Form assets — the native format that lets users submit their contact info directly inside a Google ad without leaving the page. The only eligibility requirement now is advertiser verification.
A Framework for Evaluating Ad Creatives
A Framework for
Evaluating Ad Creatives
PPC strategist Amy Hebdon shared a framework called MOCA — Magnetic, Obvious, Congruent, and Actionable — for evaluating ad creative before it goes into testing. Magnetic means the ad attracts the right people and repels the wrong ones. Obvious means someone with zero context immediately understands what’s being offered. Congruent means the offer matches what’s actually on the user’s mind. Actionable means clicking feels like a no-brainer.
Notion’s AI Agent Can Now Manage Your Calendar
Notion’s AI Agent Can Now
Manage Your Calendar
Notion added calendar tools to its AI agent, letting you view your schedule, move meetings, create scheduling links, and find availability — all from a chat interface. You can connect your calendar in Settings and ask things like “what’s on my schedule today” or “move my meeting with Sandra to 1pm.” Available on desktop now, mobile coming soon.
AI Assistants Agree With You 49% More Than Humans Do
AI Assistants Agree With You
49% More Than Humans Do
A Stanford study found that AI assistants validate or agree with users 49% more often than humans do in comparable situations. The concern isn’t just politeness — the models are reinforcing existing beliefs, validating questionable decisions, and prioritizing pleasant conversations over accurate ones. The reason comes down to how they’re trained: models are optimized using human feedback, and people tend to prefer responses that feel agreeable and supportive, which inadvertently teaches the model that agreeing is usually the right move.
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