What's New in Marketing This Week - March 25th
This post contains all the source links and expanded details from Edition #42 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel Strategies: Alex Hormozi ran a live Q&A with service business owners and helped diagnose why their businesses are stuck.
- Project Management & Workflow: Notion AI now lets you save any repetitive AI task as a custom skill and trigger it with a single command.
- Advertising Updates: Google will block duplicate Lookalike user lists in the Google Ads API after April 30.
- Creator Economy & Social Updates: Emplifi’s case study on how to optimize Reel views, and X can now summarize long-form articles with AI.
- SEO News: Google is testing AI-generated review replies inside Google Business Profile.
- AI Advancements: Microsoft launched Copilot Cowork.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
Alex Hormozi on What’s Holding Your Service Business Back
Alex Hormozi on What’s Holding
Your Service Business Back
In a recent Q&A session, Alex Hormozi worked through the real constraints holding back a range of service businesse. Across every conversation, the diagnosis was the same: most businesses aren’t limited by marketing. They’re limited by cash flow, data, talent, or the entrepreneur’s own vision.
Notion AI Launches Custom Skills
Notion AI Launches
Custom Skills
Notion added Custom Skills to Notion AI, letting you turn any repetitive AI task into a reusable command. You can trigger skills from the text selection menu or mention them directly in an agent chat.
Google Ads API Will Block Duplicate Lookalike User Lists
Google Ads API Will Block
Duplicate Lookalike User Lists
Google is enforcing a uniqueness check on Lookalike user lists in the Google Ads API, meaning you won’t be able to create duplicate lists with the same seed lists, expansion level, and country targeting. Any attempt to create a duplicate after April 30 will return an error code.
A Study On What Keeps People Watching Reels
A Study On What Keeps
People Watching Reels
Emplifi analyzed brand Facebook Reels and found three things consistently outperform everything else: starting with your voice in the first three seconds, filming vertically, and using seamless loops on videos under 7 seconds.
X Summarizes Articles With AI
X Summarizes Articles With AI
X added a Grok-powered “Summarize” button to native X Articles, giving users a TL;DR of any long-form post without having to read the whole thing.
Google Is Testing AI-Generated Replies to Reviews
Google Is Testing AI-Generated
Replies to Reviews
Google is rolling out a limited test inside Google Business Profile that generates suggested replies to customer reviews. You can review, edit, and manually submit the AI’s response before it goes live.
Microsoft Launches Copilot Cowork
Microsoft Launches
Copilot Cowork
Microsoft released Copilot Cowork, a new feature that lets you delegate multi-step work tasks to Copilot across Microsoft 365. Instead of just answering questions, Cowork turns your request into a plan and executes it.
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