What's New in Marketing This Week - March 4th
This post contains all the source links and expanded details from Edition #39 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel Strategies: Nearly half of U.S. consumers now use TikTok to search. If you’re not creating content there, someone else is showing up instead of you.
- Leadership & Personal Growth Insights: Dan Martell says the biggest productivity gains come from subtracting, not adding.
- Podcast of the Week: Alex Hormozi breaks down why most service businesses stay stuck: they’re competing for the wrong customers.
- Creator Economy & Social Updates: Instagram opened its professional tools (scheduling, insights, trending audio) to all public accounts.
- SEO News: Google completed its first-ever Discover-only core update.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
TikTok’s Growth as a Search Engine
TikTok’s Growth as
a Search Engine
Adobe surveyed 807 consumers and 200 small business owners and found that nearly half of U.S. consumers now use TikTok to search (up 20% in two years). Google still leads in trust and overall discovery, but TikTok’s 200 million U.S. users are expanding how they use the app beyond entertainment.
Dan Martell’s 5 Productivity Systems
Dan Martell’s 5
Productivity Systems
Dan Martell published a breakdown of the five systems he says separate winners from everyone else: the two-minute rule, ruthless focus through a single North Star goal, eliminating commitments that don’t move the needle, protecting your peak energy hours for deep work, and building scalable execution systems through batching and delegation.
Alex Hormozi on Selling to the Wrong People
Alex Hormozi on Selling
to the Wrong People
In a recent video, Alex Hormozi breaks down why most service-based businesses stay stuck. He attributes it to the fact that they’re competing for the same small pool of money at the bottom of the wealth pyramid instead of moving up.
Instagram Opens Up Access To Professional Tools
Instagram Opens Up Access
To Professional Tools
Instagram is rolling out its creator tools (including content scheduling, the insights dashboard, and trending audio access) to all public accounts. These tools were previously only available to accounts in Professional Mode.
Google Completes Feb Core Update
Google Completes Feb
Core Update
Google finished rolling out its February 2026 Discover core update on February 27. This is the first core update Google has ever applied exclusively to Discover (meaning Search rankings weren’t affected). The update currently applies only to U.S. English users and prioritizes locally relevant content, reduces clickbait, and favors sites with demonstrated expertise in specific topics.
Microsoft 365 Copilot Gets Major Updates
Microsoft 365 Copilot
Gets Major Updates
Microsoft rolled out a wave of updates to Microsoft 365 Copilot across Word, PowerPoint, Outlook, and Teams.
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