What's New in Marketing This Week - May 19th

This post contains all the source links and expanded details from Edition #50 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Project Management & Workflow: Notion launched a developer platform that lets teams sync any external data into Notion and trigger workflows from other apps.
Advertising Updates: Google is moving offline conversion imports to a new API by June 15.
Creator Economy & Social Updates: Meta added a Content Planner and bulk Reels upload to Creator Studio.
SEO News: Google Ads cost-per-click hit $5.26 in 2025 (accounts using negative keywords are converting at three times the rate of those without).
AI Advancements: ChatGPT launched a personal finance dashboard for Pro users, and Anthropic brought back third-party agent access with a new metered credit system.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Notion Launches Developer Platform

Notion Launches

Developer Platform

Notion released a new developer platform that lets teams sync any external data source into Notion, build custom agent tools, and trigger Notion workflows from other apps. It also supports bringing external agents like Claude or Codex directly into Notion workflows.

Google Moving Offline Conversion Imports to New API

Google Moving

Offline Conversion

Imports to New API

Google is phasing out offline conversion imports through the Google Ads API for accounts that haven’t used the functionality in the last 180 days. Starting June 15, those imports (including enhanced conversions for leads) will need to run through Google’s Data Manager API instead. Other Google Ads API operations are unaffected.

Meta Adds Content Planner and Bulk Reels Upload

Meta Adds Content Planner

and Bulk Reels Upload

Meta launched two new publishing tools inside Creator Studio. The first is a Content Planner and the second is an improved bulk upload flow for Reels. Both of these updates make your job as a content creator easier. The Content Planner gives you a clearer view of your schedule and where you’re dropping off, and the bulk Reels upload lets you process multiple clips at once.

A Report On Google Ads Costs

A Report On

Google Ads Costs

WordStream’s 2025 benchmark report analyzed over 16,000 campaigns and found the average Google Ads cost-per-click rose to $5.26, up from $4.66 the year before. The study found that although clicks are more expensive, advertisers who are optimizing well are converting better than ever.

ChatGPT Launches Personal Finance Dashboard

ChatGPT Launches

Personal Finance

Dashboard

OpenAI released a personal finance feature inside ChatGPT that lets Pro users in the U.S. connect their bank accounts, credit cards, investments, and loans through Plaid. Once connected, you get a spending dashboard and can ask ChatGPT questions grounded in your financial data.

Anthropic Brings Back Third-Party Agent Access

Anthropic Brings

Back Third-Party

Agent Access

After blocking OpenClaw and other third-party agents from Claude subscriptions in April, Anthropic reversed course with a new system. Subscribers now get a dedicated “Agent SDK” credit each month specifically for programmatic and third-party agent use.

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