What's New in Marketing This Week - November 12th

This post contains all the source links and expanded details from Edition #23 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Funnel Strategies: Sales and marketing alignment drives 19% faster growth… because when what you promote matches what you sell, prospects don’t get confused.
Advertising Platform Updates: Google Ads adds AI report generator and Investment Strategy tool for budget allocation.
Creator Economy & Social Updates: Facebook lets private groups convert to public with privacy protections, and TikTok adds AI video creation tools.
AI Advancements: OpenAI lets you block ChatGPT from crawling your website, and Perplexity’s Comet AI works across multiple browser tabs.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Sales and Marketing Alignment Drives Growth

Sales and Marketing

Alignment Drives Growth

Companies where sales and marketing teams are highly aligned achieve 19% faster revenue growth and 15% higher profitability. Aligned teams are also 67% better at closing deals.

Google Ads New AI Report Generator

Google Ads New AI

Report Generator

Google Ad Manager launched a generative AI reporting tool that creates custom reports from simple text prompts.

Google’s New Investment Strategy Tool

Google’s New Investment

Strategy Tool

Google Ads introduced an Investment Strategy tab that suggests how to allocate additional budget across campaigns with projected results before you commit.

Facebook Lets Private Groups go Public

Facebook Lets Private

Groups go Public

Facebook is rolling out an option for private group admins to convert their groups to public with automatic privacy protections for all previous content.

TikTok Adds New Video Creation Tools

TikTok Adds New

Video Creation Tools

TikTok is rolling out three new AI options: Image-to-Video, Text-to-Video, and AI Transitions (previously available only to advertisers).

Block ChatGPT from Your Website

Block ChatGPT from

Your Website

OpenAI published documentation for GPTBot, allowing website owners to use robots.txt to block the crawler from accessing their site.

Perplexity Updates Comet AI Assistant

Perplexity Updates

Comet AI Assistant

Perplexity updated its Comet AI assistant to work across multiple browser tabs and handle complex multi-step tasks.

OpenAI’s AgentKit Builds Chatbots

OpenAI’s AgentKit

Builds Chatbots

OpenAI released AgentKit with tools to build AI chatbots in hours instead of months (including visual workflow design and website integration).

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