What's New in Marketing This Week - November 26th

This post contains all the source links and expanded details from Edition #25 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Funnel Strategies: QA processes prevent costly mistakes.
Advertising Platform Updates: Google auto-links YouTube to Ads accounts, AND it allows direct video uploads to Performance Max.
Creator Economy & Social Updates: TikTok adds AI content filters, and Instagram updates Reels camera with 20-minute recording
AI Advancements: ChatGPT launches a shopping research feature, and Claude releases Optus 4.5.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

QA Processes Prevent Costly Funnel Mistakes

QA Processes Prevent

Costly Funnel Mistakes

PPC expert Dale Olorenshaw shared a £15,000 mistake where a campaign sent traffic to the wrong landing page for a month… with the client discovering the error first.

Google Auto-Links YouTube to Google Ads

Google Auto-Links

YouTube to Google Ads

Google started automatically linking YouTube channels to Google Ads accounts when its systems detect a “high-confidence connection” between them. Admins get a 30-day notice to opt out.

Google Direct Video Uploads for PMax Campaigns

Google Direct Video Uploads

for PMax Campaigns

Google rolled out a feature in Performance Max that lets advertisers upload video files directly without needing a YouTube channel… though videos lack analytics and remarketing capabilities.

Facebook’s Content Protection for Creators

Facebook’s Content

Protection for Creators

Meta rolled out Content Protection on Facebook, an automated system that scans for unauthorized reposts of original Reels across Facebook and Instagram (currently available only to creators in the Content Monetization program).

TikTok Adds Option To Limit AI Content

TikTok Adds Option

To Limit AI Content

TikTok added a slider in “Manage Topics” settings that lets users reduce AI-generated content in their For You feed and is testing invisible watermarking on AI videos.

Instagram Updates Reels Camera

Instagram Updates

Reels Camera

Instagram updated its Reels camera to allow 20-minute recordings (up from 3 minutes) along with improved editing tools including an “Undo” button and adjustable “Touch-Up” slider.

ChatGPT Launches Shopping Research Feature

ChatGPT Launches Shopping

Research Feature

OpenAI rolled out shopping research in ChatGPT that researches products across the internet and builds personalized buyer’s guides based on user requirements.

Claude Launches Opus 4.5

Anthropic released Claude Opus 4.5, its most advanced AI model that handles ambiguous requests better and manages longer conversations without hitting usage limits.

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