What's New in Marketing This Week - November 5th

This post contains all the source links and expanded details from Edition #22 of our weekly Marketing Roundup newsletter.

We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

This week we talked about:

Funnel Strategies: Russell Brunson shows how something as simple as changing your hook can drop lead costs.
Advertising Platform Updates: Meta now allows website and instant forms in one campaign.
Creator Economy & Social Updates: Instagram adds competitor insights, Metricool releases 2025 benchmarks, and YouTube launches Ask Studio AI assistant.
Email Marketing Evolution: ConvertKit integrates with Typeform to trigger automations based on survey responses.
AI Advancements: Claude launches Excel add-on for paid users to analyze and modify spreadsheets.

Note: This is just the news and links.

For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.

Russell Brunson On Buying Cheaper Leads

Russell Brunson On

Buying Cheaper Leads

Funnel expert Russell Brunson shared how a simple messaging change dropped one campaign’s lead cost from $25 to $5 (just by changing the hook). He proves that a 5X improvement can come from testing new angles without overhauling the entire funnel.

Meta Allows Website and Instant Forms in 1 Campaign

Meta Allows Website and

Instant Forms in 1 Campaign

Meta now lets you create lead campaigns that generate leads through both website forms and instant forms simultaneously, offering 14-24% lower cost per lead compared to using website forms alone.

Instagram Adds Competitor Insights

Instagram Adds

Competitor Insights

Instagram rolled out a Competitive Insights feature in the Professional Dashboard that lets business and creator accounts compare performance against up to 10 competitor accounts.

Metricool Releases 2025 Instagram Benchmarks

Metricool Releases 2025

Instagram Benchmarks

Metricool and HypeAuditor analyzed 700 million Instagram posts to identify what’s working on Instagram, with key findings on Reels, posting frequency, and optimal posting times.

YouTube Launches Ask Studio

YouTube Launches

Ask Studio

YouTube rolled out Ask Studio, an AI chatbot built into YouTube Studio that helps creators summarize comments, analyze video performance, and brainstorm content ideas.

ConvertKit Adds Typeform Integration

ConvertKit Adds

Typeform Integration

ConvertKit launched a Typeform app that triggers automations based on survey responses, allowing you to segment and personalize emails using the data you collect.

Claude Launches Excel Add-On

Claude Launches

Excel Add-On

Anthropic released Claude for Excel in beta, allowing paid users to work with Claude directly in a sidebar within Microsoft Excel.

OpenAI’s AgentKit Builds Chatbots

OpenAI’s AgentKit

Builds Chatbots

OpenAI released AgentKit with tools to build AI chatbots in hours instead of months (including visual workflow design and website integration).

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