What's New in Marketing This Week - October 1st
This post contains all the source links and expanded details from Edition #17 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel strategies: Russell Brunson encourages businesses to focus on one winning funnel instead of juggling multiple mediocre ones
- Advertising platform updates: Google Ads now alerts when you’re missing conversions without click IDs
- Creator economy & social updates: Instagram tests manual Reels topic controls, and LinkedIn Career Hub shows skill gaps both you and your clients need to fill
- Email marketing evolution: ActiveCampaign’s native Webflow integration enables triggers based on page visits without coding
- AI advancements: Claude releases Sonnet 4.5, and ChatGPT launches instant checkout for buying products
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
Double Down on Your One Winning Funnel
Double Down on Your
One Winning Funnel
Russell Brunson emphasizes that most successful businesses/entrepreneurs have one core funnel driving the majority of growth… and that’s where your energy should go instead of juggling multiple mediocre funnels.
Google Ads Improves Tracking Diagnostics
Google Ads Improves
Tracking Diagnostics
Google updated its enhanced conversions diagnostics to better identify when you aren’t importing all your conversion data (particularly conversions without Google click IDs).
Instagram Tests Manual Controls for Reels
Instagram Tests Manual
Controls for Reels
Instagram is testing a feature that shows which topics the Reels algorithm thinks users like, letting them manually add, remove, or exclude specific topics to customize each feed.
LinkedIn Launches Career Hub
LinkedIn Launches
Career Hub
LinkedIn introduced a Learning Career Hub that helps companies identify skill gaps. It then recommends courses to bridge those gaps.
ActiveCampaign Launches Webflow Integration
ActiveCampaign Launches
Webflow Integration
ActiveCampaign released a native Webflow integration that syncs form submissions, embeds forms with one click, and enables site tracking without any coding.
Claude Releases Sonnet 4.5
Claude Releases Sonnet 4.5
This update adds the ability to write and run code directly in conversations, create spreadsheets and documents, and maintain focus for over 30 hours.
ChatGPT Launches In-Chat Shopping
ChatGPT Launches
In-Chat Shopping
OpenAI introduced Instant Checkout, allowing users to buy products directly within ChatGPT conversations.
Notion Launches AI Agents That Do Your Work
Notion Launches AI Agents
That Do Your Work
Notion 3.0 introduced AI Agents that can complete entire projects autonomously – from building launch plans to updating hundreds of database pages at once.
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