What's New in Marketing This Week - October 15th
This post contains all the source links and expanded details from Edition #19 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel Strategies: Hormozi reminds us that businesses are ROI sensitive, not price sensitive (and clients will pay if the value is clear).
- Advertising Platform Updates: Meta adds 5% spend caps for excluded placements, TikTok launches unified Smart+ buying with partial automation options.
- Creator Economy & Social Updates: Facebook rolls out friend bubbles on Reels, LinkedIn locks competitor analytics behind a $99/month paywall.
- SEO News: Google adds a “Hide Sponsored Results” button, letting users collapse all text ads.
- AI Advancements: ChatGPT launches interactive apps (Canva, Spotify, Zillow, and more) you can use directly in conversations.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
Alex Hormozi’s Pricing Strategy
Alex Hormozi’s
Pricing Strategy
Alex Hormozi reminded marketers that clients will pay any price if they believe the value is there. They’re ROI sensitive, not price sensitive.
Meta’s Limited Spend for Excluded Placements
Meta’s Limited Spend for
Excluded Placements
Meta rolled out a new placement control option that allows up to 5% of your ad spend on “excluded” placements when the algorithm thinks it’ll improve performance.
TikTok’s Smart+ Update
TikTok’s Smart+ Update
TikTok is consolidating its performance advertising into a single Smart+ flow where you can choose full automation, partial automation, or fully manual control.
Facebook Adds “Friend Bubbles”
Facebook Adds
“Friend Bubbles”
Facebook is rolling out a feature that shows small profile bubbles on Reels and posts when your friends have liked them.
LinkedIn Competitor Analytics Update
LinkedIn Competitor
Analytics Update
As of today, LinkedIn restricted its Competitor Analytics feature for company pages to Premium subscribers only. If you’re on the free plan, you can only analyze 1 competitor.
Google Adds a “Hide Sponsored Results” Button
Google Adds a “Hide
Sponsored Results” Button
Google is updating how ads appear on search results pages with a new option for users to collapse all text ads… allowing them to ONLY see organic results.
ChatGPT Launches Interactive Apps
ChatGPT Launches
Interactive Apps
OpenAI introduced a new generation of apps that work directly inside ChatGPT conversations, including Canva, Spotify, Zillow, and more.
OpenAI’s AgentKit Builds Chatbots
OpenAI’s AgentKit
Builds Chatbots
OpenAI released AgentKit with tools to build AI chatbots in hours instead of months (including visual workflow design and website integration).
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