What's New in Marketing This Week - October 29th
This post contains all the source links and expanded details from Edition #21 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel Strategies: Neil Patel’s study shows B2B organic leads down 47% due to AI search and zero-click results. So, multi-channel diversification is now essential.
- Advertising Platform Updates: Google auto-sets customer values without permission.
- Creator Economy & Social Updates: Instagram adds 30-day watch history for Reels.
- SEO News: Google Search Console adds AI query grouping to organize similar searches.
- Email Marketing Evolution: ClickFunnels fixes email and page view tracking accuracy, and ActiveCampaign opens AI to all plans.
- AI Advancements: OpenAI launches ChatGPT Atlas browser with Google-powered search.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
Neil Patel Shifts Away From Organic-First Funnels
Neil Patel Shifts Away From
Organic-First Funnels
Neil Patel’s NP Digital released research showing organic lead volume dropped significantly from January to October 2025, with the decline caused by AI Overviews, zero-click searches, and buyers using ChatGPT for research. Patel recommends aggressive multi-channel diversification—launching paid media, outbound, social, partner, and AI programs simultaneously within 90 days.
Google Ads Auto-Sets “New Customer Value”
Google Ads Auto-Sets
“New Customer Value”
Google is testing automatic assignment of New Customer Value in campaigns without advertiser consent, with values appearing without change history and advertisers unable to remove them.
Instagram Adds Watch History for Reels
Instagram Adds Watch
History for Reels
Instagram rolled out a Watch History feature that lets you see every Reel you’ve watched in the past 30 days, sortable by date and filterable by account.
Google Search Console Adds AI Query Grouping
Google Search Console
Adds AI Query Grouping
Google rolled out Query Groups in Search Console Insights, using AI to group similar search queries together with combined performance metrics.
ActiveCampaign Opens AI Access to All Plans
ActiveCampaign Opens
AI Access to All Plans
ActiveCampaign made its Active Intelligence AI engine available to all customers. Now everyone can use conversational prompts to generate campaigns and build audience segments.
ClickFunnels Fixes Tracking Accuracy
ClickFunnels Fixes
Tracking Accuracy
ClickFunnels released an update improving email click tracking and page view statistics accuracy, addressing previous under-counting and over-counting issues.
OpenAI Launches ChatGPT Atlas
OpenAI Launches
ChatGPT Atlas
OpenAI released its first web browser called ChatGPT Atlas with persistent ChatGPT sidebar access for rewriting content, completing tasks, and coding.
OpenAI’s AgentKit Builds Chatbots
OpenAI’s AgentKit
Builds Chatbots
OpenAI released AgentKit with tools to build AI chatbots in hours instead of months (including visual workflow design and website integration).
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