What's New in Marketing This Week - October 8th
This post contains all the source links and expanded details from Edition #18 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel Strategies: Buying signals like repeat site visits and hiring patterns predict purchases better than form fills.
- Advertising Platform Updates: Meta’s AI chatbot handles sales conversations, AI assistant in Ads Manager gives campaign advice, YouTube launches vetted expert partner network.
- Creator Economy & Social Updates: Instagram tests Reels as the default screen.
- SEO News: Google AI now rewrites your meta descriptions.
- Email Marketing Evolution: ActiveCampaign’s SMS Inbox centralizes text replies with AI-suggested responses.
- AI Advancements: OpenAI’s AgentKit lets you build chatbots in hours instead of months.
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
OrbitShift’s New B2B Funnel Strategy
OrbitShift’s New B2B
Funnel Strategy
OrbitShift’s guide shows how tracking repeat site visits, funding announcements, and hiring patterns predicts purchases better than form submissions.
Meta Launches Free AI Chatbots
Meta Launches
Free AI Chatbots
Meta just rolled out customizable chatbots you can add to your website, ads, and messaging apps. It will answer questions and drive sales 24/7 (no coding required).
Meta Ads Manager AI Assistant
Meta Ads Manager
AI Assistant
An AI chat assistant inside Ads Manager now provides campaign optimization advice and resolves account issues based on your campaign data.
YouTube’s Vetted Expert Partners
YouTube’s Vetted
Expert Partners
YouTube created an official network of third-party experts who specialize in YouTube media buying… And you can work with them to improve your campaign performance.
Instagram Tests New Default Screen
Instagram Tests
New Default Screen
With Reels now accounting for 50% of all time spent in the app, Instagram is now testing opening directly to Reels instead of the feed.
Google AI Rewrites Your Meta Descriptions
Google AI Rewrites
Your Meta Descriptions
Google is testing AI-generated content that fully replaces your meta descriptions (new versions are marked with a Gemini logo).
ActiveCampaign’s New SMS Inbox
ActiveCampaign’s
New SMS Inbox
ActiveCampaign released an SMS Inbox that centralizes all text replies with AI-suggested responses and conversation summaries.
OpenAI’s AgentKit Builds Chatbots
OpenAI’s AgentKit
Builds Chatbots
OpenAI released AgentKit with tools to build AI chatbots in hours instead of months (including visual workflow design and website integration).
Did someone share this newsletter with you?
Did someone share
this newsletter with you?
Join a group of entrepreneurs who are creating lasting results, regardless of algorithm changes or industry trends.
Every Wednesday and Saturday, Alexander Ford and Measurable Genius share insights, frameworks, and updates from the world of entrepreneurship and marketing.
Discover how you can extract your most powerful messages—from your own experiences —instead of copying what works for others.