What's New in Marketing This Week - September 24th
This post contains all the source links and expanded details from Edition #16 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel strategies: LinkedIn video ads drive 5X more engagement for B2B, SEO expands into GEO/AEO/LLMO
- Platform updates: YouTube launches monthly Demand Gen updates
- Creator tools: X lets you customize feed by talking to Grok (coming November)
- SEO news: Google Discover now shows Instagram/X posts alongside articles, letting you follow creators across all platforms
- AI advancements: ActiveCampaign promises 3X faster campaign building with AI workspace, Gemini is now built into Chrome, Notion 3.0 launches autonomous AI agents that complete projects
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
LinkedIn Video Ads Drive 5X Engagement at Top of Funnel
LinkedIn Video Ads Drive 5X
Engagement at Top of Funnel
LinkedIn reports video ads drive 5X more engagement than other formats. Video views are growing 36% year-over-year, and B2B creators are the ones fueling short-form video growth.
SEO Evolves Into GEO, AEO, and LLMO
SEO Evolves Into
GEO, AEO, and LLMO
Neil Patel and Eric Siu explain how SEO is expanding to include showing up in AI answers (GEO), featured snippets (AEO), and language model citations (LLMO).
YouTube Launches Monthly Demand Gen Updates
YouTube Launches Monthly
Demand Gen Updates
Each month, Youtube will drop an article about the updates to their AI-powered campaign type that’s seen 26% increase in conversions per dollar through 60+ improvements.
X Will Let You Customize Your Feed by Talking to Grok
X Will Let You Customize
Your Feed by Talking to Grok
X plans to launch an AI-powered algorithm by November that lets you adjust your feed simply by asking Grok to show more or less of specific content types.
Google Discover Now Shows Instagram and X Posts
Google Discover Now Shows
Instagram and X Posts
Google updated Discover to include social posts from X, Instagram, and YouTube Shorts, while letting users “follow” creators to see all their content in one feed.
ActiveCampaign Claims 3X Faster Campaign Building
ActiveCampaign Claims 3X
Faster Campaign Building
ActiveCampaign announces Active Intelligence workspace and 25+ AI agents, promising to reduce campaign creation time from idea to execution by 15 days.
Google Gemini Now Built Into Chrome Browser
Google Gemini Now Built
Into Chrome Browser
Google launched Gemini AI directly in Chrome, letting users ask questions about any webpage they’re reading without switching tabs or copying text.
Notion Launches AI Agents That Do Your Work
Notion Launches AI Agents
That Do Your Work
Notion 3.0 introduced AI Agents that can complete entire projects autonomously – from building launch plans to updating hundreds of database pages at once.
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