What's New in Marketing This Week - August 6th

This post contains all the source links and expanded details from Edition #9 of our weekly Marketing Roundup newsletter.

This week we talked about:

Funnel Strategies: Affiliate programs doubled to $1.1B (students become revenue partners), Google AI summaries drop click-rates to 8% (SEO won’t save you)
Ad Platform Updates: Meta’s AI tools boost conversions by 3-5% for 2 million advertisers, TikTok tests pixel-free retargeting for 10+ second site visitors
Creator Updates: Instagram requires 1K followers for Live access, YouTube tests collab tags that share videos to both creators’ audiences
AI Advancements: HubSpot + Claude integration lets you query CRM data in plain language for instant insights
Influencer Insights: Gary Vee says algorithms reward quality over followers – one organic TikTok drove 40% of a brand’s quarterly revenue

We keep external links out of the email to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.

Note: This is just the news and links.

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Affiliate Programs Hit $1.1B

The affiliate marketing industry doubled in size last year. Smart course creators are turning their best students into commission-based partners.

Google AI Summaries Are Crushing it

Google AI Summaries

Are Crushing it

When Google shows AI-generated answers, click-through rates drop to 8%. If you’re relying on SEO alone, this might hurt.

Meta’s AI Ad Tools That Work

2 million advertisers tested Meta’s AI-generated creatives. The results show an average 3-5% conversion increase across the board.

TikTok Retargeting update

New feature: TikTok retargets anyone who stays on your page for 10+ seconds. No pixel setup needed.

Instagram Gatekeeps Live Video

Bad news for small creators: You need 1,000 followers to go Live now.

YouTube Makes Collabs Easier

You can now tag another creator in your video and YouTube will show it to both your audiences. MrBeast’s already using it.

HubSpot Gets Smarter With Claude

HubSpot Gets Smarter

With Claude

Ask your CRM questions like “Who opened emails but didn’t click last week?” Claude can now pull the answer.

One TikTok = 40% of Revenue

Gary Vee shared a case study: One organic TikTok drove 40% of a brand’s quarterly sales. His argument is that content quality beats follower count.

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