What's New in Marketing This Week - August 20th
This post contains all the source links and expanded details from Edition #11 of our weekly Marketing Roundup newsletter.
We keep external links out of the emails to ensure it lands in your inbox (not spam). Here’s where you can dig deeper into each story.
This week we talked about:
- Funnel strategies: Hormozi hits $81M turning buyers into distributors, lead magnets that convert focus on specific quick wins
- Creator updates: Meta brings analytics to desktop, Instagram Edits rivals paid apps, Google works to keep bots out of your ad data, LinkedIn opens newsletters to all
- SEO & discovery: Google rewards user experience over keywords, AI content ranks fine when it provides value
- AI tools: Quality AI content doesn’t hurt SEO – use it for drafts then add your expertise
Note: This is just the news and links.
For our full analysis, strategic insights, and implementation tips for each update, subscribe to the Marketing Roundup and get the complete newsletter delivered to your inbox every week.
Hormozi’s $81M Book Bundle Strategy
Hormozi’s $81M
Book Bundle Strategy
The entrepreneur sold $5,998 bundles containing 200 book copies with unique referral codes, transforming each customer into a distribution partner.
One-Page Lead Magnets Win
One-Page Lead
Magnets Win
Russ Henneberry’s research shows winning opt-ins focus on specificity, speed, and ease.
Meta Analytics Now on Desktop
Meta Analytics
Now on Desktop
Meta brings the Professional Dashboard (full performance analytics, Comments Manager, and trending content insights) to bigger screens.
Instagram Edits Rivals Paid Apps
Instagram Edits
Rivals Paid Apps
Meta’s free video editor added pro features including safe zone overlays, keyframe controls, and beat-sync capabilities.
Google AI Reduces Bot Clicks by 40%
Google AI Reduces
Bot Clicks by 40%
Google’s new AI systems detect and block fake ad clicks, cutting invalid traffic from bots and click farms by 40% across their network.
LinkedIn Newsletters Open to All
LinkedIn Newsletters
Open to All
Any user can now create newsletters regardless of follower count.
Google Prioritizes User Experience
Google Prioritizes
User Experience
The August update rewards fast, clear, helpful sites while penalizing slow loads, confusing navigation, and AI-generated walls of text.
AI Content can rank well
AI Content can
rank well
Analysis of 600,000+ pages proves quality AI-generated content ranks equally with human content when it provides real value.
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