THE CHOICE
A Three-Day Event to Unlock Command in Your Entrepreneurial Journey & Become The Powerful Creator You Need to Be
Join The Powerful Few Making ‘The Choice’ on July 17-19, 2025
Kyle Gray, Entrepreneur
"Alexander Ford is doing some amazing work that somehow blends together personal development with marketing and sales. He'll show you a totally different perspective on what it means to BE a marketer."
Kyle Gray, Entrepreneur
"Alexander Ford is doing some amazing work that somehow blends together personal development with marketing and sales. He'll show you a totally different perspective on what it means to BE a marketer."
FROM THE DESK OF
ALEXANDER FORD
If you’re like me, you started your business with vision and passion. I remember that feeling, do you?
The can’t-sit-still excitement about building something meaningful, about creating the life you want, about choosing the future YOU desire:
To solve your customer’s problem, to help them grow beyond their problems and pain. To give them hope.
But somewhere along the way, things got complicated.
External ‘shoulds’ hijacked your journey – marketing tactics, influencer advice, shiny software, and constant searching for someone else to give you the answers.
Now, you’re stuck in a pattern that is costing you more than just money. It’s costing you the life you wanted to create, your entrepreneurial dream.
But here is what I want you to know:
There’s a way to reclaim command of your direction and growth.
AND IT STARTS WITH A CHOICE.
system scan: symptoms of a misaligned business
This is the Reality Most Entrepreneurs face. See if this sounds familiar:
Webinar Conversion Failure
Your webinars aren’t converting.
Content Signal Blocked
Your social media posts get mostly ignored.
Sales Protocol Mismatch
Your sales calls don’t close.
Impact Delivery Offline
Your signature talks fall flat.
Audience Not Detected
The people you want to help aren’t showing up.
Clarity Signal Missing
The people who want to help you can’t because you lack clarity about what problem you solve.
As a result…
You wake up each morning wondering if today will be the day your business finally takes off or finally fails.
You’ve tried everything: adjusting your messaging, tweaking your offers, and following the advice of “the gurus.”
You’ve done all the ‘shoulds.’
But your results remain underwhelming.
I’ve watched this pattern play out with dozens of entrepreneurs.
Even though they can access countless strategies, courses, and information, they fail to create the life they desire.
THE FOUNDATION IS BROKEN
(Not them. Not you.)
Why YOUR Command Beats THEIR Tactics, Any Day
Look at the entrepreneurs who consistently succeed.
They’re not just tactically superior – they have command of their direction and growth.
They don’t surrender their business to hope. They operate from truth.
Here's what happens when you lose command of your entrepreneurial journey:
- You chase the next marketing tactic, hoping it's the answer.
- You follow influencer advice, hoping it fits your business.
- You get swept up by the latest software, hoping it will make your life easier.
- You hope and pray someone else will give you the answers.
Here is my free advice:
Stop looking outward. Instead, look inward for command.
When you do… Your marketing resonates. Your team listens. Your customers buy. Your friends can help you.
Command is truth – your truth.
Truth is transformation – your transformation.
And your transformation creates the Powerful Creator.
What Entrepreneurs Say After Working With Alexander and The Measurable Genius Team
Simon Slater, CEO
"I feel like I'm 10 times the business owner I was before. It's almost like being unable to read, and now you can read. What used to take me 50-60 hours, I can now accomplish in a single weekend. This has been a total mind shift in how I look at everything."
Simon Slater, CEO
"I feel like I'm 10 times the business owner I was before. It's almost like being unable to read, and now you can read. What used to take me 50-60 hours, I can now accomplish in a single weekend. This has been a total mind shift in how I look at everything."
Linsay Doyle, Entrepreneur
"I feel I don't have to carry this all by myself anymore. The support has been phenomenal. Being part of Alexander's program has been incredible—they don't just teach you the right language to connect with the people you're looking to serve, they provide in-depth guidance on optimizing your entire business to get noticed and convert."
Linsay Doyle, Entrepreneur
"I feel I don't have to carry this all by myself anymore. The support has been phenomenal. Being part of Alexander's program has been incredible—they don't just teach you the right language to connect with the people you're looking to serve, they provide in-depth guidance on optimizing your entire business to get noticed and convert."
Heather Jones, Entrepreneur
"Anybody who steps into [one of Alexander’s] programs and fully does it, they'll earn their money back again and again. I used to operate in a constant state of uncertainty, but now I work from a place of clarity and command, making intentional decisions that align with my authentic desires and abilities. I've gained real direction in my business and broken free from self-sabotaging patterns."
Heather Jones, Entrepreneur
"Anybody who steps into [one of Alexander’s] programs and fully does it, they'll earn their money back again and again. I used to operate in a constant state of uncertainty, but now I work from a place of clarity and command, making intentional decisions that align with my authentic desires and abilities. I've gained real direction in my business and broken free from self-sabotaging patterns."
THE CHOICE
A Three-Day Event to Unlock Command in Your Entrepreneurial Journey & Become The Powerful Creator You Need to Be
Over three days, you'll transform your entrepreneurial identity and reclaim command of your business.
There’s a reason I call this event “The Choice.” It represents the fundamental decision every entrepreneur faces:
Continue surrendering to external forces, or reclaim command by stepping into your truth.
So if you’re tired of this:
“It was like I was blindly being led through woods in the dark… Deciding each morning what should I try today. It was like a shot in the dark every day, hoping to hit a constantly moving bullseye.”
…You're ready for The Choice.
Here’s What Will Happen During Our Three Days Together
DAY 1
TRUTH DISCOVERY
We’ll conduct an examination of your business reality through guided self-assessment. You’ll uncover what’s broken and begin to see the path forward.
DAY 2
CORE TRANSFORMATION
You’ll begin the core transformation process and discover how to step into your authentic identity as an entrepreneur who creates results. The One, the Powerful Creator.
DAY 3
IMPLEMENTATION
You’ll receive tailored guidance on embracing your transformation and making “The Choice” real in your business and entrepreneurial journey. This is your opportunity to commit to a new path.
The Choice VS The Usual
Most business training leaves you with more to-dos for your already overwhelming list.
The Choice gives you something far more valuable: transformation.
You’ll shift from feeling stuck and uncertain to becoming empowered and decisive – the Powerful Creator in your entrepreneurial journey.
You’ll develop the courage to address challenges head-on and build a solid foundation for sustainable growth.
What You'll Walk Away With When You Attend The Choice
Once you activate command, here’s what you'll unlock:
True Diagnosis
A diagnosis of exactly why your business isn’t producing the results you want
freedom from the "sales ick"
You’ll move from “I feel like I’m manipulating” to “I’m following up because I solve a problem that’s important to them.”
Content That Connects
The ability to create content that resonates. Your emails will get opened and read.
natural magnetism
People will want what you’re selling instead of you wanting them to buy.
Clarity on Command
No more aimlessly searching for answers. You will know what you need when you need it.
support from others
The people in your life who want to help will finally be able to because you’ll have clarity about what problem you solve.
who is the choice for?
This event is crafted for entrepreneurs who:
- Are seeking greater clarity and direction in their business journey
- Want to take more ownership of their entrepreneurial path
- Have tried all the strategies without knowing what they need
- Are ready to invest in themselves + develop more confident decision-making
- Value honest feedback delivered with love
- Are open to examining their business fundamentals
YOUR INVESTMENT, THREE WAYS TO ATTEND THE CHOICE
However you choose to show up, you’ll gain the clarity, confidence, and direction to transform your business results for less than the cost of filling your gas tank.
$97 $67
Regular Virtual Experience
Get all the core content, clarity, and direction you need to transform your business results.
$297 $197
VIP Virtual Experience
Everething in regular plus exclusive VIP sessions, a post-event integration call, and the event recording.
$997 $497
In-person Studio Experience
Be one of only 12 to join us live in-studio at Measurable Genius HQ for the ultimate experience.
MEET YOUR GUIDE TO COMMAND
10+ Years Behavioral Marketing
300+ Entrepreneurs Transformed
Creator: Science of Behavioral Change™
Alexander Ford, CEO
Measurable Genius
Alexander is a business coach, marketer, and consultancy CEO who challenges entrepreneurs to face a hard truth: the marketing landscape is broken, and those clinging to influencer tactics and desperation plays are being left behind. He guides clients back to first principles—creating strategies driven by psychology and The Science of Behavioral Change™ that work in today’s saturated markets.
Immersed in behavioral psychology and marketing science for over a decade, Alexander shares timeless principles with clients who feel trapped in marketing quicksand. His coaching delivers the clarity entrepreneurs need to build profitable marketing systems.
For business owners overwhelmed by contradicting advice and random results, Alexander offers something genuinely valuable: mastery of The Science of Behavioral Change™ and the skills to become the marketer your business and clients need you to be.
THE CHOICE
Will you continue hoping for different results while doing the same things? Or will you step into a new way of being as an entrepreneur?
You know you’re meant for more than your current results.
There’s a better way to approach your business.
Something needs to change if you want different outcomes.
This is The Choice that defines your future.
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