Recalibrate Your Compass and Reconnect With Your Original Vision With Game-Changing Behavioral Science. It’s all happening in...
The Moment
Discover the Inner Permission to Remove What Steals Your Fire and Get Back to Living the Beauty of the Entrepreneur's Life
A FREE 90-minute Masterclass with Alexander Ford on July 3rd
- 12:00 pm PST
- 1:00 pm MST
- 3:00 pm EST
Your entrepreneurial dream has become an entrepreneurial panic attack, but that’s about to change.
Recalibrate and reclaim the vision that started it all. Take a moment and give yourself permission to reset and remember why you chose the beauty of the entrepreneur’s life.
“I was caught in a storm in Cabo, watching my second business implode, when it hit me:
I’d spent an entire decade doing things I didn’t want to do, hoping it would eventually buy me permission to do what I actually loved…”
“I was caught in a storm in Cabo, watching my second business implode, when it hit me:
I’d spent an entire decade doing things I didn’t want to do, hoping it would eventually buy me permission to do what I actually loved…”
Dear dreamer and creator,
As entrepreneurs, we have a vision of what life can be.
We choose to live with more alignment and purpose than most people around us.
We want to align with our highest calling and values and make a living while doing it.
Because – FUNDAMENTALLY – Entrepreneurship is not about paying the bills.
Entrepreneurship is about FREEDOM.
The FREEDOM to set your own schedule.
The FREEDOM to pay yourself.
The FREEDOM to create, dream, AND FOLLOW WHAT INSPIRES YOU.
But somewhere along the way, in our pursuit of being “good entrepreneurs,” we adopt the authority of other people who’ve become successful in their own way.
We try to live like those other successful entrepreneurs, accumulating their “free” blueprints, $39 playbooks, fool-proof strategies, and “exact systems.”
We try to model the leaders we look up to and live according to the biographies of the greats.
In our attempt to stand on the shoulders of giants, we’ve mistakenly attempted to become them instead.
We’ve forgotten that the path to building a business is to fill it with our vision–on a foundation of our values and purpose.
Our way can be informed by what we have learned.
But not by being the person we are learning from.
If we make that attempt, we end up suffering.
We know what we are truly driven to do: HELP PEOPLE.
We feel this mission in our core—our soul—and it drives us forward through every struggle, every failure, every overwhelming moment when we want to quit.
We stand up and MOVE FORWARD.
But as time goes on, you’ve surrendered your path—first to their external authority, now to their internalized formulas.
A loss steals your fire…
A failure saps your confidence…
You drown in tasks you hate:
Endless downloaded checklists that never get completed…
soul-crushing cold outreach that feels like begging…
sales calls that feel like manipulation…
algorithms that change overnight…
and the constant pressure to force other successful entrepreneurs’ vision of success into your life.
Someone seemingly credible makes you feel like a failure because their formula doesn’t fit your vision.
Every “emergency,” every quick-fix, every shiny “system” pulls you further from your truth and deeper into impostor syndrome, analysis paralysis, and worst-case thinking.
You think you’ve been standing on the shoulders of giants, but you’ve been mistakenly standing in their shadows.
You’ve been filling your life with what you don’t want.
Your marketing feels fake because you’re trying to lead customers through a transformation you haven’t gone through yourself.
The future feels misaligned with your purpose, not because your dream was wrong, but because you’ve watched one too many Alex Hormozi videos.
If we make that attempt, we end up suffering.
We know what we are truly driven to do: HELP PEOPLE.
We feel this mission in our core—our soul—and it drives us forward through every struggle, every failure, every overwhelming moment when we want to quit.
We stand up and MOVE FORWARD.
But as time goes on, you’ve surrendered your path—first to their external authority, now to their internalized formulas.
A loss steals your fire…
A failure saps your confidence…
You drown in tasks you hate:
Endless downloaded checklists that never get completed…
soul-crushing cold outreach that feels like begging…
sales calls that feel like manipulation…
algorithms that change overnight…
and the constant pressure to force other successful entrepreneurs’ vision of success into your life.
Someone seemingly credible makes you feel like a failure because their formula doesn’t fit your vision.
Every “emergency,” every quick-fix, every shiny “system” pulls you further from your truth and deeper into impostor syndrome, analysis paralysis, and worst-case thinking.
You think you’ve been standing on the shoulders of giants, but you’ve been mistakenly standing in their shadows.
You’ve been filling your life with what you don’t want.
Your marketing feels fake because you’re trying to lead customers through a transformation you haven’t gone through yourself.
The future feels misaligned with your purpose, not because your dream was wrong, but because you’ve watched one too many Alex Hormozi videos.
And the truth is…you are drowning.
The comparison trap steals your joy.
The metrics obsession numbs your creativity.
The hustle culture burns away your health.
The deeper you sink, the darker it gets.
Your entrepreneurial freedom dream is now an entrepreneurial panic attack. You’re putting on a brave face and you’re willing to keep working, but you’re afraid.
You’re approaching the end.
“This has to work.”
Here’s what I learned the hard way…
I built two businesses that collapsed—I lost everything twice—because I was building what I thought success should look like instead of what felt true to me.
Standing in that Cabo storm, watching my agency implode, I realized I’d spent a decade doing things I didn’t want to do, hoping it would buy me permission to finally do what I loved.
That permission never came.
And this is what I was left with…
What I want for my life will never be achieved if I keep putting it on the other side of what I don’t want.
This webinar is for you. It is designed to help you step out of that shadow and into the light of your purpose.
It’s a love letter to entrepreneurs.
A call…
To reconnect with your values.
To refocus on why you truly started this entrepreneurial adventure.
And then set out on a new path and chart a new course as the captain of your fate and the master of your destiny.
So… I’m inviting you to stop.
To take a breath
To recalibrate your entrepreneurial compass…
To stop filling your days with what you don’t want…
To reconnect to your why…
And to press the reset button…
I’ll also share what I’ve learned from 15 years of studying behavioral science. How it saved my business. And how understanding it can give us endless inspiration and rekindle the hope of purposeful entrepreneurship and freedom.
Here’s what I learned the hard way…
I built two businesses that collapsed—I lost everything twice—because I was building what I thought success should look like instead of what felt true to me.
Standing in that Cabo storm, watching my agency implode, I realized I’d spent a decade doing things I didn’t want to do, hoping it would buy me permission to finally do what I loved.
That permission never came.
And this is what I was left with…
What I want for my life will never be achieved if I keep putting it on the other side of what I don’t want.
This webinar is for you. It is designed to help you step out of that shadow and into the light of your purpose.
It’s a love letter to entrepreneurs.
A call…
To reconnect with your values.
To refocus on why you truly started this entrepreneurial adventure.
And then set out on a new path and chart a new course as the captain of your fate and the master of your destiny.
So… I’m inviting you to stop.
To take a breath
To recalibrate your entrepreneurial compass…
To stop filling your days with what you don’t want…
To reconnect to your why…
And to press the reset button…
I’ll also share what I’ve learned from 15 years of studying behavioral science. How it saved my business. And how understanding it can give us endless inspiration and rekindle the hope of purposeful entrepreneurship and freedom.
This is the moment—YOUR moment—to reconnect with what matters most.
And to that end (or new beginning), I’m inviting you, urging you, to come and hang out in The Moment.
Recalibrate your compass and hear reflections on the behavioral science and the beauty of entrepreneurship.
Join me.
❤️ Alexander